💸 Как сделать бизнес проще, а карман толще?

Тот, кто работает в сфере услуг, знает — без ведения записи клиентов никуда. Мало того, что нужно видеть свое раписание, но и напоминать клиентам о визитах тоже. Проблема в том, что средняя цена по рынку за такой сервис — 800 руб/мес или почти 15 000 руб за год. И это минимальный функционал. Нашли самый бюджетный и оптимальный вариант: сервис VisitTime.
⚡️ Для новых пользователей первый месяц бесплатно. А далее 290 руб/мес, это в 3 раза дешевле аналогов. За эту цену доступен весь функционал: напоминание о визитах, чаевые, предоплаты, общение с клиентами, переносы записей и так далее.
✅ Уйма гибких настроек, которые помогут вам зарабатывать больше и забыть про чувство «что-то мне нужно было сделать».
Сомневаетесь? нажмите на текст, запустите чат-бота и убедитесь во всем сами!

Give the functions of phraseological units, illustrate with examples.

The problem of functions is one of the most urgent issues in phraseology. Phraseological units (PUs) have a definite 'programme' of functioning which is predetermined by their essence itself, as Alexander V. Kunin puts it [Kunin 1996: 111]. Some PU functions are constant, i.e. inherent in all phraseological units in any case of their realization, other PU functions are variable, characteristic only of some classes of phraseological units. We maintain, after A.V. Kunin, that communicative, cognitive and nominative functions are constant functions of phraseological units.

The communicative function of phraseological units consists in their ability to serve as a communicative or message means. Communication presupposes a mutual exchange of statements, and message presupposes the transfer of information without a feedback with the reader or the listener. The communicative PU function is usually connected with the cultural identity of the utterance [Glä ser 2009: 87].

The nominative function of phraseological units is their relation to objects of the real world, including situations, and also replacement of these objects in speech activity by their phraseological denominations. The filling of lacunas in the lexical system of the language is characteristic of the nominative function of phraseological units. This function is peculiar to the overwhelming majority of phraseological units, as they do not usually have lexical synonyms. The nominative function embraces neutrally-nominal and nominal function [Kunin 1996: 112]. The neutrally-nominal function is the basic one for phraseological units, e.g. brown paper. In realization of such phrases in communication the fact of a designation of the object is important, and not the stylistic use of the phrase. The nominal function is also characteristic of semantically transferred phraseological units, such as idiomatisms and idiophraseomatisms, but it is not neutral, it is stylistically marked, e.g.: new broom, desperate remedies, tales out of school, crocodile tears, Pandora's box, etc.

The voluntative function is the function of will expression, e.g.: wish smb well with the meaning of 'to wish good luck, success to smb, to treat smb benevolently': I wish Jane Fairfax very well; but she tires me to death (J. Austen).

The deictic function consists in an indication of spatial or time localization of the action, phenomenon, event which is relative to the reference point, relevant within the limits of one or another speech situation. Besides, personal deixis exists: a person, a place or time can be the reference point. According to this fact three types of deixis are singled out: personal, spatial and time ones, e.g.: Time and tide wait for no man; It is too late to lock the stable door when the horse is stolen; Don't swap horses when crossing a stream; Strike while the iron is hot.

The resultative function consists in a designation of the reason which has caused an action or a condition expressed by a phraseological unit, e.g.: come a cropper with the meaning of 'to fail, to get to a trouble': Gerald: I may as well tell you at once that I've had very bad luck. I wanted to make money and I've come an absolute cropper (W.S. Maugham).

The major function of any unit of language including the phraseological unit is the pragmatic function, i.e. purposeful influence of a language sign on the addressee. The pragmatic orientation is peculiar to any text which influences phraseological units used in the text, and that is promoted by their considerable pragmatic potential. Phraseological units strengthen the pragmatic orientation of the text or of its part - a context. From this point of view the sub-types of the pragmatic function are stylistic, cumulative, directive, evaluative and summarizing functions.

The stylistic function is a special, in comparison with the neutral way of expression, purposefulness of language means to achieve a stylistic effect with preservation of the general intellectual content of the statement. The stylistic function realizes connotative features of a phraseological unit in speech [Fedulenkova 2001: 15]. In the language there is only stylistic colouring. The idea about it is given by marks and comments in stylistic dictionaries which, unfortunately, are still far from being perfect. Comparison of a phraseological unit with its variable prototypical combination of words also helps to reveal stylistic colouring.