Главная страница Случайная страница Разделы сайта АвтомобилиАстрономияБиологияГеографияДом и садДругие языкиДругоеИнформатикаИсторияКультураЛитератураЛогикаМатематикаМедицинаМеталлургияМеханикаОбразованиеОхрана трудаПедагогикаПолитикаПравоПсихологияРелигияРиторикаСоциологияСпортСтроительствоТехнологияТуризмФизикаФилософияФинансыХимияЧерчениеЭкологияЭкономикаЭлектроника |
💸 Как сделать бизнес проще, а карман толще?
Тот, кто работает в сфере услуг, знает — без ведения записи клиентов никуда. Мало того, что нужно видеть свое раписание, но и напоминать клиентам о визитах тоже.
Проблема в том, что средняя цена по рынку за такой сервис — 800 руб/мес или почти 15 000 руб за год. И это минимальный функционал.
Нашли самый бюджетный и оптимальный вариант: сервис VisitTime.⚡️ Для новых пользователей первый месяц бесплатно. А далее 290 руб/мес, это в 3 раза дешевле аналогов. За эту цену доступен весь функционал: напоминание о визитах, чаевые, предоплаты, общение с клиентами, переносы записей и так далее. ✅ Уйма гибких настроек, которые помогут вам зарабатывать больше и забыть про чувство «что-то мне нужно было сделать». Сомневаетесь? нажмите на текст, запустите чат-бота и убедитесь во всем сами! Переведите текст на русский язык.
OK, so you’ve got an exciting new product idea and you want to develop and sell it. The first thing you have to do is __________16 a plan. You need to see if there is a demand for your product, so you should __________17 some research to find out how many people might buy it and who these people are. You also need to __________18 information about similar products already on the market and what price they sell at. Next, you have to __________19 the costs of developing, manufacturing and selling your product. And of course, you mustn’t forget to add in the costs of running your business – office rent, salaries and so on. With this information, you can calculate how much profit you could make. Then if you need help with financing, you can take your plan to a bank. Or you could try to find an equity partner – someone who wants to __________20 in your idea … 6 Прочтите текст презентации об открытии собственного дела и заполните пропуски в тексте (21–25) нужными предлогами. Переведите текст на русский язык.
I find it very hard working with Andy. He just doesn’t communicate __________21 people. He does his own job well enough, but he never talks __________22 what he’s doing or what he’s done. It makes it very difficult to deal __________23 problems. Sometimes I try to discuss problems with him, but he doesn’t respond __________24 my concerns. He leaves everything to me. For example, yesterday, a customer file was missing. I asked him if he’d seen it and he said ‘no’. But then I found it on his desk. And he never apologised __________25 me! 7 Напишите вопросы к ответам (26–30), начиная их с указанных вопросительных слов. Например: When did you leave? We left at 10 p.m.
26 Which ____________________? I prefer the first option. 27 Who ____________________? Jane Moorcroft is the CEO of Binhams plc. 28 Where ____________________? We held the meeting in London last year. 29 Why ____________________? I’ve decided to resign because of stress. 30 How much ____________________? The new model costs $144. 8 Вставьте глагольные формы будущего времени в предложения (31–35).
Например: As you can see from my schedule, I’m going to be out of the office next week.
31 On Saturday, I’m __________ to Dubai for the opening of our new offices there. 32 The opening ceremony __________ at 3 p.m. on Monday. 33 On Tuesday evening, I __________ dinner with the local staff. 34 I __________ meet some of our more important contacts in the city. 35 I __________ to stay for five or six days. 9 Прочтите диалог и выберите нужный глагол в телефонограмме (36–40). Переведите диалог и телефонограмму на русский язык. Di Hello? Zoe Hi. This is Zoe. Is Rob there? Di No – I’m afraid he’s out at the moment. Zoe Well, can you give him a message? Can you tell him I’m meeting Jay Banks on Wednesday now – not Friday. Rob is preparing a report for the meeting, and I’d like him to fax it to me by Tuesday evening, please. Di OK, I’ll tell him. Zoe Oh, and I talked to the agents today. They haven’t received the brochures yet. When did you send them? Di I’m afraid I don’t know – Rob sent them. I’ll ask him.
10 Вставьте фразы (a–f) в диалог (41–46) между двумя хозяевами и клиентом во время бизнес-ланча. Переведите диалог на русский язык.
a) All the best b) If you don’t mind c) I really enjoyed it d) It’s very kind of you e) Thanks for all your hospitality f) What do you like doing in your spare time? Client Of course, I enjoy travelling, but I often have to travel at weekends, and that takes up my spare time. Host A _____41 Client Well, I enjoy watching sport and I often go to football matches with my two sons. Host A We have a very good match here tomorrow evening. I could get some tickets if you’d like to go. Client _____42, but I’m afraid I already have an engagement tomorrow. Perhaps another time. Host A Yes, of course. Would you like something else to eat? Some cheese or some dessert? Client No, thanks. Just a coffee, please. It’s been a lovely meal – _____43. Host B I’m sorry, but I have another meeting at two o’clock. _____44, I’m going to have to leave you. Client Well, it’s been a pleasure meeting you. _____45. Host B It’s been a pleasure to welcome you here. I hope we’ll see you again soon. Client I hope so, too. Goodbye. _____46. 11 Вставьте фразы (a–d) в отрывок из совещания. Переведите диалог на русский язык. a) Could I just say something? b) If you’ll just let me finish. c) Are you saying d) Sorry to interrupt
A … and the problem with setting a low target is that our sales people won’t have to work very hard to reach it. We have to set a target that will motivate them. So I think … B Hold on a minute! _____47 that my sales staff need a high target to make them work hard? Because if that’s what you mean, I have to disagree. My department has some of the most hard-working and … C _____48 , but I don’t think that … B _____49 My department has some of the most hard-working and competitive sales people in the company, and they don’t need high targets to motivate them to work hard! C _____50 A What is it, Barry? B It’s just that I don’t think 8, 000 is a low figure. The market is very difficult at the moment, and I don’t believe we can sell more than that. 12 Прочтите статью и вставьте слова (a–e) в пробелы (51–55). Переведите статью на русский язык. a) decision-making b) future c) crisis d) events e) results
13 Отметьте, какие утверждения правдивые (T), а какие ложные (F).
Before Mr Josefsen became Managing Director … 56 employees enjoyed working for Irma. _____ 57 employees didn’t stay very long with the company. _____ Now that Mr Josefsen is Managing Director … 58 managers and staff communicate effectively with each other. _____ 59 staff working in different stores rarely meet each other. _____ 60 regular e-mails are used to communicate business messages to staff. _____ 14 Вы представляете Ассоциацию Бизнес-партнеров Юго-Восточной Азии (South-East Asian Business Associates). Напишите письмо и пригласите доктора наук Владимира Сарковского сделать пленарный доклад на конференции в следующем году. Сарковский написал книгу «Новые пути – Бизнес в 21-м веке» (The New Way – Business in the 21st Century), поэтому Вы считаете, что его доклад будет полезен Вашим коллегам.
Offer to pay all expenses – airfare and accommodation (five-star hotel in Singapore, three nights). Inform Dr Sarkowski about the conference and your organisation. (You can refer to an enclosed brochure giving further details.) Write about 140–180 words. • Conference title: New Trends in Business • Dates: 3–4 February • Place: to be held in Singapore • Number of delegates expected to attend: 1, 500–2, 000 • SE Asian Business Associates: 5, 000 members, owners and managers of businesses in South-East Asia
ВАРИАНТ 4 1 Прочитайте текст презентации нового товара YP 9000 и переведите на русский
Good morning, everybody. I’m Lars Davidsson and I’m here to show you our latest product: the YP 9000. It’s new, it’s elegant and it’s very high-tech. Very soon, everybody is going to want one of these! As you can see, the YP 9000 looks very stylish in its black-and-silver case. It looks like a mobile phone – but it does so much more! Let me tell you about its special features. You can use it to make phone calls, send and receive e-mails, browse the Internet, play music and video. It also has a digital zoom camera for taking photos. It’s ideal for travelling – you don’t need to carry any other devices. This one has it all. A big advantage of the YP 9000 is its small size. It’s 22 centimetres long and one centimetre thick. And it weighs just 75 grams. Yet this compact device can give you high-quality sound, full-colour video and excellent text readability. At the same time, the long-lasting batteries give you more than 20 hours of talk time. The YP 9000 is powered by a fast microprocessor with 64 megabytes of memory. The powerful operating system lets you do several things at the same time, quickly and reliably. It comes with a full range of software, including e-mail, calendar, address book and web browser. What’s more, this amazing device is very competitively priced at just 199 dollars. I’m sure many of you will want to try it for yourselves, and in a moment I’m going to give you the chance to do just that. But first – are there any questions? 2 Выберите соответствующий вариант ответа (a, b, c or d) на вопросы (1–5).
1 Lars Davidsson describes what you can use the YP9000 for. Which of these uses is not given? a) Make phone calls. b) Browse the Internet. c) Watch TV programmes. d) Play music and video. 2 What does Lars Davidsson describe as the ‘big advantage’ of the YP9000? a) It comes in different colours. b) It is reliable. c) It is very small. d) It is cheap. 3 Lars Davidsson says that the YP9000 is ideal for … a) people travelling. b) business people. c) students. d) people who want to save energy. 4 Lars Davidsson describes the operating system as … a) practical. b) powerful. c) flexible. d) well-designed. 5 What does Lars Davidsson say the audience will want to do after asking questions? a) Look at a video about the YP9000. b) Study the sales brochure. c) Try it. d) Buy it. 3 Вставьте информацию из презентации в таблицу (6–10).
4 Впишите антонимы к словам в скобках в предложения (11–15). Переведите предложения на русский язык.
11 My manager doesn’t like waiting for things to happen. He’s very [ patient ] _________. 12 You don’t have to wear a suit to the meeting. It’s quite [ formal ] __________. 13 I had some great ideas for the new marketing campaign, but the rest of the team were very [ enthusiastic ] __________. 14 I try to relax before I start a presentation. It’s difficult to speak clearly when you are [ calm ] __________. 15 My colleague isn’t very good at handling conflict in negotiations – that’s one of his [ strengths ] __________. 5 Соедините существительные из двух столбиков и сопоставьте полученные словосочетания с определениями (16–20). Переведите словосочетания на русский язык.
A B government rate ____________________ labour policy ____________________ tax bureaucracy ____________________ monetary incentive ____________________ inflation force ____________________
16 Annual percentage increase in prices 17 All the people in work or available for work 18 Official rules, regulations and paperwork 19 The control of money in the economy 20 Low rates of tax to encourage new business 6 Сопоставьте прилагательные и определения к ним (21–25). Переведите прилагательные на русский язык.
21 It’s very easy to use to record and play DVDs. __________ 22 You can be sure it will work effectively and without any problems.__________ 23 It only costs $60 – which is less than other similar products on the market. 24 You’ll be able to enjoy it for many years. __________ 25 It’s fashionable and looks very attractive. __________ 7 Выберите правильный вариант (a, b or c) и вставьте в диалог (26–30). Переведите диалог на русский язык. 26 a) I’ll b) I’d c) I 27 a) won’t b) doesn’t c) wouldn’t 28 a) have b) had c) would have 29 a) will b) would c) – 30 a) wasn’t b) won’t c) wouldn’t
A Do you know if the new projector has arrived yet? B I’m afraid it hasn’t. If it doesn’t come by tomorrow, _____26 call the supplier. A Thanks. Please tell them I need it urgently by Friday. If it _____27 arrive by then, I won’t be able to give my presentation. It wouldn’t be a problem if we _____28 a spare one, but we haven’t. B Don’t worry. This is a very reliable supplier. I’m sure they _____29 tell us if there was a problem. A If it was our old supplier, you _____30 be so confident. 8 Найдите ошибки на каждой строке (31–35) в служебной записке (memo), описывающей график проекта открытия нового ресторана (этапы проекта указаны над служебной запиской). Зачеркните одно неверное слово и впишите правильное на линии рядом со строкой. Переведите служебную записку на русский язык.
Schedule: complete purchase → building work → order equipment → recruit chef → start advertising → opening night
9 Перепишите предложения, поставив из в страдательный залог.
36 We will hold the conference in Sydney, from 16th to 17th January. The conference ________________________________________ 37 We have invited delegates from all over the world. Delegates ________________________________________ 38 We hired the Renaissance Center in Detroit for the event last year. The Renaissance Center in Detroit _____________________________________ 39 Professor Graham Bell will give the opening speech. The opening speech ________________________________________ 40 We usually send the conference programme to delegates after they have paid their fees. The conference programme ________________________________________
10 Вставьте в предложения (41–45) фразы (a–e). Переведите предложения на русский язык. a) How about b) Right, that’s it, then c) I can see your point of view d) Let’s look at it another way e) A compromise could be
A: I really want to take my holidays in June. That’s when my husband is on holiday. B: _____41. But company policy says that senior staff have priority, and that’s when your manager will be away. A: _____42 if you ask Mr Cox to change. He isn’t married. B: I’m sorry. I asked him before, but he says he has already booked his travel. _____43 to give you one week’s holiday in June and the rest at another time. A: My husband won’t be very happy with that. B: OK. _____44. Maybe we can transfer someone from another department to do your job during June. A: Oh yes! That would be very good! B: _____45. I’ll see if I can find someone who can transfer. 11 Вставьте фразы (a–e) в пропуски (46–50) в описании новой модели легкового автомобиля. a) Another advantage is b) A very useful feature c) I’d like to tell you about d) It comes in e) The seats are made of
46 _____ our new model, the S502. 47 _____ is that you can cut fuel costs by over 60 per cent. 48 _____ the small size, which helps you to park in busy city centres. 49 _____ high-quality leather. 50 _____ a range of exciting new colours. 12. Прочтите текст о компании «Дженерал Электрик». Переведите его на русский язык.
13 Отметьте, какие утверждения правдивые (T), а какие ложные (F).
51 Jeffrey Immelt was rude to his basketball coach at school. _____ 52 Mr Immelt has a similar management style to Jack Welch. _____ 53 Mr Immelt has been the CEO of General Electric since 2001. _____ 54 Mr Immelt has made General Electric more global. _____ 55 Most of GE’s employees work outside the USA. _____ 14 Подберите логичное продолжение для предложений (56–60). 56 Mr Immelt’s approach to leadership is … a) to make people afraid. b) to be calm. c) to be unambitious. 57 Jack Welch’s main policy was … a) to make the company more global. b) to compete with companies in Asia. c) to reduce expenses and make more profit. 58 GE’s total income (at the time of the article) was … a) $150 billion. b) $300 billion. c) $75 billion. 59 Mr Immelt prefers to employ … a) American professionals. b) skilled people from outside the USA. c) the best people, wherever they are from. 60 General Electric … a) is the biggest company in the world. b) has grown faster than most other companies. c) no longer manufactures anything in the USA. 15 В связи с быстрым расширением Ваша компания хочет открыть филиал в новом регионе. Изучите показатели и напишите заключение по этому поводу для руководства компании объемом 180-220 слов, используя формат в рамке. Резюмируйте статистические данные, порекомендуйте место расположения нового филиала. Переведите свое заключение на русский язык.
Your report should summarise the figures and recommend the location which you think is best.
ВАРИАНТ 5
1 Прочитайте диалог между Роджером Тремэйном и его начальником, в ходе которого Роджер просит разрешения пройти курс повышения квалификации, и переведите его на русский язык.
Boss Hello, Roger. Come in. Take a seat. Roger Thanks. Boss I understand you want to go on a training course? Roger Yes, that’s right. It’s a sales training course and it was recommended to me by Joanne Barnes, who did the training last year. She said it was excellent. I really want to advance my career in sales and I think that this is the course for me. Boss Which course are we talking about? Roger It’s called ‘Selling by objectives’ and it’s run by the Institute of Sales and Marketing in north London. It starts on October the 16th. Boss I know the course and it’s very good. It’s a two-week course, I believe. Roger That’s right. Boss Hmm. October is a very busy month, as you know. I don’t usually give anyone time off during the three months before Christmas. We need you to be at work if we’re going to meet our sales targets. Roger I know. But if I can improve my selling skills, I’ll be much more effective after the course. I should be able to make up for the time off by increasing sales in November and December. Boss Hm. Another problem is that we don’t have much money left in the training budget for this year. What are the costs exactly? Roger The course itself costs £ 1, 900, but I’d also need some expenses, to cover the cost of travel to London and so on. Boss So with accommodation, we’re probably looking at around £ 2, 500 in total. I’m afraid that’s out of the question. Roger It doesn’t need to cost that much. My parents live in North London, and I could stay with them, so I won’t need a hotel. Boss Well, you’ve been with the company for three years and you’ve shown yourself to be enthusiastic and hard-working. So I’m in favour of you doing some further sales training. But I’m afraid I can’t let you go before the end of the year. If you want to do the course in January or February, and if you can keep the costs down to a maximum of £ 2, 000, then I can agree to that. Roger OK. Thanks very much. I’ll find out if they are running the course again in January or February. Boss Put the full details of the course and the exact costs in a memo and let me have it by the end of the month. Then I can add it to the budget for next year. Roger Thanks. I will. Заполните таблицу данными из диалога.
3 Отметьте, какие утверждения из диалога верные (T), а какие - ложные (F). Roger’s manager says that … 6 the course is a good one. _____ 7 Roger can take time off to do the course before Christmas. _____ 8 there is enough money in the budget to cover costs up to £ 2, 500. _____ 9 Roger is a good employee who will benefit from the training. _____ 10 Roger should put all the details in writing. _____ 4 Впишите нужные слова в пробелы (11–15). Переведите текст на русский язык.
Carston has announced that it will close its UK __________11, which employs about 70 staff. Most of the staff will be made __________12. The company spent £ 5 million on __________13 last year to promote its latest product. But the product __________14 was a failure. Competition from other UK companies, such as Fyfield and Brix, has been strong, and Carston has seen its market __________15 decline sharply over the last three years.
5 Впишите нужные глаголы в пробелы (16–20). Переведите текст на русский язык.
Erika always wanted to work for herself. After getting a good qualification in art and design, she decided to __________16 her own business making jewellery. Two years later, she is finding it hard to __________17 a living from her business. In fact, she has to __________18 part-time in a shop to earn extra money. Erika makes innovative jewellery that is both high quality and stylish, but she doesn’t have a strong customer base and often finds it difficult to __________19 her work. She needs to __________20 some market research and then to develop an effective marketing strategy. 6 Подберите соответствия слов (21–30) и определений к ним (a–j). 21 complaint _____ 22 endorsement _____ 23 discount _____ 24 investment _____ 25 merger _____ 26 promotion _____ 27 refund _____ 28 staff _____ 29 turnover _____ 30 workload _____
a) When a famous person appears in an advertisement saying how good a product is b) Money put into a business activity with the aim of making a profit c) When two or more companies join together to form a larger company d) A statement made by a customer who is not satisfied with a product or service e) The amount of work that a person or organisation has to do f) The people who work for an organisation or company g) The amount of money a company receives in sales in a particular period of time h) Special activity to sell a product: for example, advertising i) Offering something for sale at a lower price than usual j) Money that is given back to the customer if they are not satisfied with a product 7 Вставьте нужный вариант (a, b or c) в пропуски в статье (31–40). Переведите статью на русский язык.
31 a) works b) worked c) working 32 a) helped b) was helping c) is helping 33 a) look for b) looked for c) will look for 34 a) was b) would be c) have been 35 a) grows b) is growing c) was growing 36 a) was b) will be c) has been 37 a) is not growing b) was not growing c) are not growing 38 a) launches b) has launched c) will launch 39 a) will receive b) have received c) receive 40 a) will be paid b) will pay c) are paying 8. Найдите ошибки на каждой строке (41–45) в электронном письме по поводу совещания в следующий четверг. Зачеркните одно неверное слово и впишите правильное на линии рядом со строкой. Переведите служебную записку на русский язык.
9 Используйте фразы (a–h) для заполнения пропусков (46–53) в диалоге. Переведите диалог на русский язык. a) I think b) I agree c) Perhaps we should d) I’m not sure I agree e) how about f) The next item on the agenda is g) Yes, that’s right h) What do you mean
Chair OK, let’s move on. _____46 publicity for our sales conference. Barbara, you’ve prepared something on this. Barbara Yes. Well, to start with, I’ve prepared a leaflet to send out to the agents. You’ve all received a copy. What do you think? Ted _____47 it looks good – very colourful! Beth _____48 highlight the guest speaker’s name a bit more. She’s very well known, and her talk will attract a lot of people. Barbara _____49 by highlight the name more? I’ve put her name in large letters. Beth Yes – but _____50 putting it right at the top? Ted _____51. The title of the conference is more important, isn’t it? Dora _____52 – the title of the conference must be at the top. But _____53 with Beth. The name should stand out more. 10 Подберите соответствующий отклик (a–g) к высказываниям (54–60). 54 Would you like to join us for dinner? ______ 55 Could you tell me where the restaurant is? ______ 56 What do you recommend? ______ 57 Can I get you a drink? ______ 58 Can I order a taxi to go to your hotel? ______ 59 Thanks for showing me round. ______ 60 I hope you have a good journey back. ______
a) Thanks. I’ll be in touch soon. b) The chicken is very good. c) It was a pleasure. d) That’s very kind of you. I’d love to. e) It’s near our office in the High Street. f) Thanks, but Jack has offered me a lift. g) Thanks. Just a glass of water, please. 11 Прочтите статью и впишите слова (a–e) в пропуски (61–65). Переведите статью на русский язык.
a) messages b) newspaper c) warning d) information e) industries
12 Выберите нужный вариант ответа на вопросы по статье (66–70). 66 There are several kinds of sensitive information that shouldn’t be included in e- mails. Which one doesn’t appear in the article? a) complaints about people you work with b) trade secrets c) employees’ names d) bank-account details e) credit-card details 67 If they want to discuss sensitive deals, Goldman Sachs employees are told not to … a) use the phone. b) use e-mail. c) talk to a person inside the company. 68 According to an ePolicy survey, most companies … a) use special software to block sensitive messages. b) organise training programmes to instruct employees how to use e-mail. c) send only written instructions about using e-mail. 69 Proofpoint is … a) a kind of software that monitors e-mails. b) a company that specialises in electronic security. c) an institute that advises companies on security. 70 Which word is used in the article to mean the same as ‘sensitive’? a) casual b) instant c) embarrassing 13 Напишите ответ на электронное письмо по поводу Вашей поездки в компанию Вашего клиента в Торонто на будущей неделе (объем 50 слов).
14 Ваш начальник попросил порекомендовать курсы делового английского языка для сотрудников. Напишите письмо, используя неофициальный стиль, с описанием курса делового английского языка (объем 150 слов). Опишите количество часов, длительность занятий, изученные темы, использованные упражнения и виды деятельности, студентов в группе. Укажите, что понравилось и что было полезного.
Your manager at work has asked if you can recommend your English course to other employees. Write an informal report of 120 to 150 words describing the English course you have just completed. Include this information: number and length of lessons, people in the group, coursebook topics, exercises and activities. Say what you enjoyed most about the course and what you found useful.
|