Контрольное задание № 4

💸 Как сделать бизнес проще, а карман толще?

Тот, кто работает в сфере услуг, знает — без ведения записи клиентов никуда. Мало того, что нужно видеть свое раписание, но и напоминать клиентам о визитах тоже. Проблема в том, что средняя цена по рынку за такой сервис — 800 руб/мес или почти 15 000 руб за год. И это минимальный функционал. Нашли самый бюджетный и оптимальный вариант: сервис VisitTime.
⚡️ Для новых пользователей первый месяц бесплатно. А далее 290 руб/мес, это в 3 раза дешевле аналогов. За эту цену доступен весь функционал: напоминание о визитах, чаевые, предоплаты, общение с клиентами, переносы записей и так далее.
✅ Уйма гибких настроек, которые помогут вам зарабатывать больше и забыть про чувство «что-то мне нужно было сделать».
Сомневаетесь? нажмите на текст, запустите чат-бота и убедитесь во всем сами!

1 Прочитайте текст презентации о компании Flicker и переведите на русский язык.

Hi. I’m Hal Bonelli, I’m Managing Director of Flicker and I’d like to tell you something about my company. As you know, we are looking for new investment to help us expand our activities, and I’m very much hoping that some of you here today will see what an exciting opportunity this is for you to invest with us.

So, first I’m going to give you some general information about the company. Then I’ll go on to explain how we plan to expand in the future. And finally, I’ll add in some figures so you know what you can expect to gain from your investment. Let me start with some background.

Flicker is best known as a manufacturer of cigarette lighters. But as you know, not so many people in the US smoke cigarettes these days. Sales of cigarette lighters are down. Ten years ago, our sales of lighters totalled 160 million dollars; but today, our sales are only 120 million. Ten years ago, we employed twelve hundred people at our main factory in Ohio in the US. Now, we employ only seven hundred fifty in that factory. However, we think we can still sell this product, and our strategy is to move into new markets in Europe, Russia and China. For example, we now have a factory in China where we make lighters for the Chinese market. At present, our sales in China come to only eight million dollars, but this is a very big market and we expect sales to increase rapidly.

At the same time, we have decided to move into new industry sectors. We are using our experience and expertise in making lighters to develop new products with similar technology. For example, we are now developing a new kind of lighter which you can use to light a barbecue or a fire when camping. We plan to go still further and to sell other kinds of camping equipment. We even plan to sell such products as clothing and luggage in the future, which is something completely new for us.

So – how do we plan to do all this? Let me give you a more detailed look at our plans…

2 Выберите правильный вариант ответа на вопросы к тексту.

3 Закончите эти предложения информацией из текста.

6 Flicker’s sales of cigarette lighters today are $____________________ million.

4 Заполните пропуски в тексте следующими словами и перевдите его на русский язык:

Amé lie has a ____________________¹¹in accounting from the University of Toulouse. Now she is looking for her first job. A company in her home town is advertising a ____________________¹²in the Finance Department. The company doesn’t offer a very competitive ____________________¹³, but it does offer a performance-related ____________________¹⁴, so Amé lie can earn more if she works hard and is successful. It is a big company, and Amé lie thinks that there will be good opportunities for ____________________¹⁵in a couple of years.

16 When you shop in a store, you can usually choose the ____________________ you prefer: cash, cheque or credit card.

17 Some people don’t like to buy online because they are afraid of giving their ____________________.

18 If the product you want is ____________________, you may have to wait a long time for delivery.

19 Many online sellers offer a ____________________, which means you can get a refund if you are not happy with the product.

20 If you have problems after buying a product, you can ask the ____________________ department for help.

6 Вставьте пропущенные буквы так, чтобы слово соответствовало его определению.

24 s _ _ _ _ d _ _ _ y A company which is part of a group; more than 50 per cent of it is owned by the parent company

25 s _ c _ _ _ All the companies that belong to a particular area of activity or industry

7 Вставьте в диалог ниже высказывания (a–f). Предложения должны соответствовать функциям, указанным в скобках в диалоге.

b) Well, we can offer you delivery of some items in ten days and the rest later.

f) Delivery by the middle of the month could be all right as long as the Production Department agrees.

Buyer [ states aim ] _____²⁷. We have an important conference at the end of the month and we want to complete installation before then.

Seller Right – I understand. [ makes concession ] _____²⁸ [ makes request ] _____²⁹

8 Выберите один из модальных глаголов по смыслу.

A Just a moment … I’m sorry, she isn’t answering her phone. Would you / Would you like to ³² speak to someone else?

B OK. Can / Will ³³ you connect me to someone in the computer department, please?

B Hello. My name’s Bernie Lang. I spoke to Marianne before. She was helping me to solve a computer problem – I could / couldn’t ³⁵ access the Internet.

C Right. I’m afraid Marianne can / can’t ³⁶ come to the phone at the moment. Could / Would ³⁷ you like to leave a message for her?

B Yes, please. Would / Won’t ³⁸ you tell her my computer is working OK now? And please say thanks very much for her help.

9 Компания-производитель игрушек объявила конкурс на лучшее название для новой игрушки. Прочтите правила конкурса и выберите модальный глагол, чтобы предложения (39-44) соответствовали правилам.

10 Прочтите отрывок из речи президента компании розничной торговли. Вставьте нужную форму времени для глагола в скобках: Present Simple или Present Continuous. Переведите речь на русский язык.

‘I’m pleased to tell you that our company [ expand ] __________⁴⁵ rapidly at present. We [ open ] __________⁴⁶ new stores all the time. Soon we will have stores in all the major towns across the country, and right now we [ recruit ] __________⁴⁷ over 100 new staff to work in them. As you know, we normally [ sell ] __________⁴⁸ men’s clothing. But our plan now is to extend our range and to include clothing for women and children as well. We [ know ] __________⁴⁹ that our customers [ like ] __________⁵⁰ the informal style of our stores, and that style is now our trademark.’

11 Прочтите и переведите на русский язык два текста.

Natura, a fast-expanding Brazilian cosmetics company that specialises in making ‘natural’ products from trees in the Amazon rainforest, is considering starting sales operations in the UK, USA and Russia as part of an international expansion plan.

Alessandro Carlucci, Natura’s chief executive, says he would like to see the company gain at least 10 per cent of its annual sales from outside Brazil within five years. The percentage of international sales is currently 3 per cent.

‘We think there is a lot of space in the cosmetics industry to grow and we think we have good products that will appeal to consumers in other countries, ’ Mr Carlucci said.

The company has a team of 15 people, based in the UK, USA and Russia, who are exploring ways to start selling cosmetics in these places, probably through groups of self-employed agents.

Natura’s store in Paris, which opened last year, plans to recruit in the coming months about 50 sales agents in France. Mr Carlucci says the store in France is an ‘experiment’ to test interest by consumers outside Latin America in Natura’s products.

He declined to provide details of Natura’s sales in France, but said he was ‘very happy’ with the results so far.

Lipstick that can change colour according to a woman’s feelings: blue when she is angry, red when happy. A machine that can paint a woman’s nails in exactly the same pattern as her dress: these are the ideas of the future, according to Jean-Paul Agon, chief executive of L’Oré al, the world’s biggest cosmetics company.

Mr Agon wants scientists and marketers to work together to maintain the French group’s remarkable growth. ‘It is not always by asking people what they want that you find the big idea, ’ he says.

L’Oré al is at its best when introducing or inventing a product that the consumer later comes to love. Mr Agon therefore believes that L'Oré al has a lot in common with companies such as Apple Computer and Nokia.

‘Before the invention of cellphones and iPods, nobody thought they needed one, but now that they exist, everybody believes that they make life better. Beauty is a little the same, ’ Mr Agon says.