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Тот, кто работает в сфере услуг, знает — без ведения записи клиентов никуда. Мало того, что нужно видеть свое раписание, но и напоминать клиентам о визитах тоже.
Проблема в том, что средняя цена по рынку за такой сервис — 800 руб/мес или почти 15 000 руб за год. И это минимальный функционал.
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International morphemes and lexemes are adopted in all languages according to the historically established traditions of their own. These find their expression in stereotype models for each lexico-grammatical class of words. As a result, any international word, whatever the language of its origin and irrespective of the source language, from which it is translated, will have one and the same lingual and structural form in the target language. Thus, whether it is bankruptcy in English, bankerott in German, banqueroute in French or bancarotta in Italian, it will always remain «банкрутство» in Ukrainian. Hence, only some degree of likeness is retained between the lingual form of bankruptcy and its Ukrainian equivalent «банкрутство». The adopted word has obtained in the target language an orthographic, sounding and morphological/structural form, which is only similar to that of English, French, German, or Italian. This kind of adopting internationalisms is traditionally called «practical transcribing» or translator's transcription. Hense, some internationalisms may retain still less similarity/ likeness in their lingual form when they are translated from English into Ukrainian: bacne/огбакалавр, cocoa какао, crown корона/крона, dance танець, giant пїант, grade градус, nocus-росизфокус, mother-of-pearl перламутр, mosque мечеть, о/У олія, outpost аванпост, papa/папський, pound фунт (from German Pfund), etc. The number of internationalisms making up this group is comparatively small in the two contrasted languages. The bulk of international lexemes, when conveyed by way of practical transcribing, still retain a considerable degree of lingual and structural similarity in the two languages. These are first of all nouns of Greek and Latin origin and also some adjectives, adverbs and verbs. They may often differ considerably in their morphological structure, mostly taking additional affixal morphemes in Ukrainian: ambition амбіція, apathy апатія, condenser конденсатщ, devil диявол, diplomacy дипломатія, hierarchy ієрархія, lecturer лектор., vegetarian вегетаріанський, condense конденсувати, criticize критикувати, stabilize стабілізувати, seriously серйозно, economic економічніш, etc. Translating of genuine and mixed-type international compounds is performed on the basis of and in accordance with the lingual form and structure of their componental parts. As a result, English international compounds can be rendered in the following ways: a) with the help of corresponding compounds having the same b) by word-combinations consisting of the same componental Mixed-type compounds consisting of international and common Ukrainian root morphemes are translated in accordance with their complex nature. Their equivalents in Ukrainian, however, may be both compound words and word-combinations consisting of international and non-international (as in the original) component parts (or even simple words): gas-mask протигаз, taxi-cab таксі, river-basin басейн річки, toilet-table туалетний столик, torpedo-boat торпедний катер, turning-point поворотний пункт, etc. 4. Descriptive Translating of International Lexemes Many genuine international lexemes are semantically condensed and can be translated into the target language only in a de- scriptive way. Depending on the nature of the lexemes, their translation may have two somewhat different realizations: a) the lingual form of the source language lexeme/s can be b) the lingual form of the internationalism is not or can not be 5. Translating by Way of Synonymous Substitution An international lexeme of the target language can be often substituted in the process of translation for another international lexeme of synonymous or close to it (or of the same) meaning. The substitutions are mostly performed in larger context, though sometimes they may also be carried out at language level. This kind of substitution becomes possible due to the existence in the target language of internationalisms borrowed by it at different previous historical periods. Such international lexemes are of the same logico-grammatical/ lexico-grammatical class. The faithfulness of translation achieved through this kind of synonymous substitutions may be usually established in a text only, though it may partly be traced at the word-group level as well. This can be seen from the following examples: athletics гімнастика and not атлетика, diagram схема and not діаграма, phase період and not фаза, fashion paper журнал мод and not журнал фасонів, base фундамент and not база, committee комісія and not комітет, gangster бандит and not ґанґстер, standard еталон and not стандарт; ангар garage and not hanger, бульвар avenue and not boulevard, графік plan/diagram and not graph, естрада variety and not estrade, party line політичний курс and not партійна лінія, national есопотународне господарство and not національна економіка. The use of such and the like forms of internationalisms is always predetermined, naturally, only by context.
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