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  • Unit X. Negotiating skills







    a graph

    a negotiation strategy

    a well-structured talk

    agree on a procedure

    agree on a procedure

    agree terms

    agree terms

    an important point

    an inter-personal process

    an opening position

    as you can see…

    at this stage

    bargain

    celebrate

    change the subject

    close

    create a rapport

    create a rapport

    deal with

    enthusiastic attitude

    expand a point

    expressive body language

    eye contact

    have a look at…

    have lunch

    I’d like to point out…

    listen and take notes

    main points

    make counter-proposals

    negotiation strategy

    repetition

    rhetorical questions

    sense of humour

    set out proposals

    set out proposals

    specific language

    thorough subject knowledge

    to accept something on one condition

    to be in two minds

    to be nearing agreement

    to be willing to accept a compromise

    to bear in mind

    to change one’s mind

    to digress for a moment

    to find a mutually acceptable solution to an issue

    to find a solution

    to give you an example of what I mean

    to give you the background to this…

    to go back to what I was saying

    to have second thought

    to invite questions

    to make a snap decision

    to make a suggestion

    to make something clear

    to move to the next point

    to offer an alternative

    to quote some figures

    to revise an offer

    to say a bit more about that

    to see some movement on …

    to set the tone for the interaction

    to solve a problem

    to start with

    to sum up

    to take into consideration

    to understand somebody correctly

    visuals


    Unit XI.Advertising


    a jingle

    a memorable slogan

    a spot

    airing

    an eye-catching logo

    badge

    banners

    commercials

    competition

    confirmation

    consumption

    emblem

    emotional appeal

    emotional appeal

    hoardings

    images

    insignia

    introducing services and products

    label

    launch

    local advertisement

    logo

    Newspaper Advertising

    packaging

    pamphlets

    promotion

    publicity

    purchasing

    Radio Advertising

    regulation

    sign

    sponsorship

    symbol

    Television Advertising

    the benefits

    the copy

    the headline

    the target audience

    to arouse curiosity

    to attract attention

    to be well presented

    to exaggerate

    to grab the attention of the viewers

    to increase sales turnover

    to make an impact

    to make the people aware of new products

    to pay charges

    to promise a benefit

    to reach a large audience

    to rope in some top celebrities to advertise products

    to shoot ads

    to target the potential buyer

    total sales


     






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