Vocabulary exercises. I. Complete the following sentences using the words from the box:

I. Complete the following sentences using the words from the box:

Unit II Mass Media

controls on large used media including form

1. Mass media is communication - whether written, broadcast, or spoken - that reaches a ….. audience. 2. Individuals are bombarded constantly with messages from a multitude of sources ….. TV, billboards, and magazines. 3. Mass ….. are a permanent part of modern culture. 4. The media can reflect and project the view of a minority elite, which ….. it. 5. Transmission of mass advertising to millions of people is a ….. of mass communication. 6. The phrase " the media" began to be ….. in the 1920s. 7. Mass media play a significant role in shaping public perceptions ….. a variety of important issues.

II. Ask all types of questions to the following sentence:

Many movie stars only agree to interviews if the list of questions is agreed in advance and no awkward issues are raised.

III. Find in the text and copy out sentences in which the linker of clarification such as is used. Translate them.

SPEAKING:

I. Discuss the problems dealt with in the abstract given below.

Each mass media has its own content types, its own creative artists and technicians, and its own business models. For example, the Internet includes web sites, blogs, podcasts, and various other technologies built on top of the general distribution network. The sixth and seventh media, internet and mobile, are often called collectively as digital media; and the fourth and fifth, radio and TV, as broadcast media. Some argue that video games have developed into a distinct mass form of media.

The phrase " the media" began to be used in the 1920s. The notion of " mass media" was generally restricted to print media up until the post-Second World War, when radio, television and video were introduced. The audio-visual facilities became very popular, because they provided both information and entertainment, because the colour and sound engaged the viewers/listeners and because it was easier for the general public to passively watch TV or listen to the radio than to actively read.

In recent times, the Internet has become the latest and most popular mass medium. One can do many activities at the same time, such as playing games, listening to music, and social networking, irrespective of location. Whilst other forms of mass media are restricted in the type of information they can offer, the internet comprises a large percentage of the sum of human knowledge through such things as Google Books.

II. Arrange short debates on the following questions.

1. How does the growth of the internet affect the communication models?

Unit II Mass Media

2. How helpful are communications models in understanding the media?

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