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DISCUSSION. Ex.5. Comment on the following statements






 

Ex.5. Comment on the following statements. In your opinion are they:

a) essential b) helpful c) unhelpful for a successful presentation?

 

1. Tell a joke at the beginning. …….

2. Speak more slowly than you normally do. …….

3. Smile a lot. ……

4. Involve the audience. …….

5. Invite questions during the presentation. …….

6. Always keep to your plan. …….

7. Move around during your presentation. …....

8. Use a lot of gestures to emphasize important points. …….

9. Read out your presentation from a script. …….

10. Stand up when giving your presentation. …….

 

Unit 6

 

8. Read the following presentation given to a company’s sales team and

define the main topic of the presentation.

 

Good morning everyone, thank you for coming to my presentation. I know you’re all very busy, so I’ll be as brief as possible. OK then, I’m going to talk about the new chocolate bar we are putting on the market, the St Tropez premium bar. I’ll tell you about the last launch we carried out in the south west of England a few weeks ago. My presentation is divided into three parts. First I’ll give you some background about the launch. After that, I’ll tell you how we got on and assess its effectiveness. Finally, I’ll outline our future plans for the product. If you have any questions, don’t hesitate to ask.

Right, let’s start with the background to the launch. As you know, St Tropez is a mint and nut bar with a distinctive taste. It’s been thoroughly tested in focus groups and special attention was paid to packaging. It’s wrapped in a metallic foil. The colours are rich, strong, to give high visual impact. So, that’s the background. Right, let’s now move on to the test launch. How successful was it? Well, in two words, very successful. If you look at the graph, you’ll see the bar’s actual sales compared with forecast sales. Quite a difference isn’t there? The sales were over 20% higher than we predicted. In other words a really good result. Well above our expectations. The sales show that the pricing of the product was correct. And they show that as a premium line, the St Tropez bar should be successful nationwide. To sum up, a very promising test launch. I believe the bar has great potential in the market.

Right, where do we go from here? Obviously, we’ll move on to stage two and have a national advertising and marketing campaign. In a few months, you’ll be visiting our sales outlets and taking orders, I hope, for the new product. Thanks very much. Any questions?

 

Ex.6. Read the text again and answer the questions below.

1. What is the name of the product?

2. How many parts of the presentation are there in the presentation?

3. What are these parts?

4. Where did the company carry out their test launch?

5. Was the test launch successful? How successful was it?

6. What can you tell us about the package and the colours of the product?

7. What are the company’s plans for future?

8. How can you explain the company’ success?

 






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