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Сибирская корона
Престижная
| | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| Valid
|
|
| 9, 1
| 9, 1
| 9, 1
|
|
| 9, 1
| 9, 1
| 18, 2
|
|
| 27, 3
| 27, 3
| 45, 5
|
|
| 54, 5
| 54, 5
| 100, 0
| Total
|
| 100, 0
| 100, 0
|
|
Известная
| | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| Valid
|
|
| 9, 1
| 9, 1
| 9, 1
|
|
| 9, 1
| 9, 1
| 18, 2
|
|
| 18, 2
| 18, 2
| 36, 4
|
|
| 63, 6
| 63, 6
| 100, 0
| Total
|
| 100, 0
| 100, 0
|
|
Стоит дороже
| | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| Valid
|
|
| 36, 4
| 36, 4
| 36, 4
|
|
| 36, 4
| 36, 4
| 72, 7
|
|
| 27, 3
| 27, 3
| 100, 0
| Total
|
| 100, 0
| 100, 0
|
|
Стоит дешевле
| | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| Valid
|
|
| 27, 3
| 27, 3
| 27, 3
|
|
| 27, 3
| 27, 3
| 54, 5
|
|
| 27, 3
| 27, 3
| 81, 8
|
|
| 9, 1
| 9, 1
| 90, 9
|
|
| 9, 1
| 9, 1
| 100, 0
| Total
|
| 100, 0
| 100, 0
|
|
Качественное
| | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| Valid
|
|
| 27, 3
| 27, 3
| 27, 3
|
|
| 54, 5
| 54, 5
| 81, 8
|
|
| 18, 2
| 18, 2
| 100, 0
| Total
|
| 100, 0
| 100, 0
|
|
Самое покупаемое
| | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| Valid
|
|
| 18, 2
| 18, 2
| 18, 2
|
|
| 36, 4
| 36, 4
| 54, 5
|
|
| 18, 2
| 18, 2
| 72, 7
|
|
| 27, 3
| 27, 3
| 100, 0
| Total
|
| 100, 0
| 100, 0
|
|
Оригинальная реклама
| | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| Valid
|
|
| 36, 4
| 36, 4
| 36, 4
|
|
| 18, 2
| 18, 2
| 54, 5
|
|
| 45, 5
| 45, 5
| 100, 0
| Total
|
| 100, 0
| 100, 0
|
|
Убедительная реклама
| | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| Valid
|
|
| 9, 1
| 9, 1
| 9, 1
|
|
| 45, 5
| 45, 5
| 54, 5
|
|
| 27, 3
| 27, 3
| 81, 8
|
|
| 18, 2
| 18, 2
| 100, 0
| Total
|
| 100, 0
| 100, 0
|
|
ДРАЙВ
Престижная
| | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| Valid
|
|
| 13, 7
| 17, 2
| 17, 2
|
|
| 12, 0
| 15, 1
| 32, 2
|
|
| 8, 0
| 10, 0
| 42, 3
|
|
| 19, 7
| 24, 7
| 66, 9
|
|
| 10, 7
| 13, 4
| 80, 3
|
|
| 15, 7
| 19, 7
| 100, 0
| Total
|
| 79, 7
| 100, 0
|
| Missing
| System
|
| 20, 3
|
|
| Total
|
| 100, 0
|
|
|
Известная
| | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| Valid
|
|
| 11, 7
| 14, 6
| 14, 6
|
|
| 8, 7
| 10, 8
| 25, 4
|
|
| 18, 0
| 22, 5
| 47, 9
|
|
| 19, 3
| 24, 2
| 72, 1
|
|
| 12, 3
| 15, 4
| 87, 5
|
|
| 10, 0
| 12, 5
| 100, 0
| Total
|
| 80, 0
| 100, 0
|
| Missing
| System
|
| 20, 0
|
|
| Total
|
| 100, 0
|
|
|
Стоит дороже
| | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| Valid
|
|
| 15, 7
| 19, 7
| 19, 7
|
|
| 8, 0
| 10, 0
| 29, 7
|
|
| 12, 0
| 15, 1
| 44, 8
|
|
| 23, 0
| 28, 9
| 73, 6
|
|
| 11, 0
| 13, 8
| 87, 4
|
|
| 10, 0
| 12, 6
| 100, 0
| Total
|
| 79, 7
| 100, 0
|
| Missing
| System
|
| 20, 3
|
|
| Total
|
| 100, 0
|
|
|
Стоит дешевле
| | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| Valid
|
|
| 21, 7
| 27, 2
| 27, 2
|
|
| 8, 3
| 10, 5
| 37, 7
|
|
| 14, 7
| 18, 4
| 56, 1
|
|
| 22, 3
| 28, 0
| 84, 1
|
|
| 8, 7
| 10, 9
| 95, 0
|
|
| 4, 0
| 5, 0
| 100, 0
| Total
|
| 79, 7
| 100, 0
|
| Missing
| System
|
| 20, 3
|
|
| Total
|
| 100, 0
|
|
|
Качественное
| | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| Valid
|
|
| 11, 0
| 13, 9
| 13, 9
|
|
| 5, 3
| 6, 7
| 20, 6
|
|
| 9, 7
| 12, 2
| 32, 8
|
|
| 23, 7
| 29, 8
| 62, 6
|
|
| 19, 3
| 24, 4
| 87, 0
|
|
| 10, 3
| 13, 0
| 100, 0
| Total
|
| 79, 3
| 100, 0
|
| Missing
| System
|
| 20, 7
|
|
| Total
|
| 100, 0
|
|
|
Самое покупаемое
| | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| Valid
|
|
| 17, 7
| 22, 2
| 22, 2
|
|
| 14, 7
| 18, 4
| 40, 6
|
|
| 14, 0
| 17, 6
| 58, 2
|
|
| 21, 7
| 27, 2
| 85, 4
|
|
| 8, 3
| 10, 5
| 95, 8
|
|
| 3, 3
| 4, 2
| 100, 0
| Total
|
| 79, 7
| 100, 0
|
| Missing
| System
|
| 20, 3
|
|
| Total
|
| 100, 0
|
|
|
Оригинальная реклама
| | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| Valid
|
|
| 22, 7
| 28, 6
| 28, 6
|
|
| 13, 0
| 16, 4
| 45, 0
|
|
| 10, 0
| 12, 6
| 57, 6
|
|
| 21, 0
| 26, 5
| 84, 0
|
|
| 9, 7
| 12, 2
| 96, 2
|
|
| 3, 0
| 3, 8
| 100, 0
| Total
|
| 79, 3
| 100, 0
|
| Missing
| System
|
| 20, 7
|
|
| Total
|
| 100, 0
|
|
|
Убедительная реклама
| | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| Valid
|
|
| 27, 3
| 34, 5
| 34, 5
|
|
| 12, 0
| 15, 1
| 49, 6
|
|
| 12, 7
| 16, 0
| 65, 5
|
|
| 22, 3
| 28, 2
| 93, 7
|
|
| 3, 7
| 4, 6
| 98, 3
|
|
| 1, 3
| 1, 7
| 100, 0
| Total
|
| 79, 3
| 100, 0
|
| Missing
| System
|
| 20, 7
|
|
| Total
|
| 100, 0
|
|
|
Толстяк
Престижная
| | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| Valid
|
|
| 10, 0
| 10, 0
| 10, 0
|
|
| 40, 0
| 40, 0
| 50, 0
|
|
| 40, 0
| 40, 0
| 90, 0
|
|
| 10, 0
| 10, 0
| 100, 0
| Total
|
| 100, 0
| 100, 0
|
|
Известная
| | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| Valid
|
|
| 10, 0
| 10, 0
| 10, 0
|
|
| 60, 0
| 60, 0
| 70, 0
|
|
| 30, 0
| 30, 0
| 100, 0
| Total
|
| 100, 0
| 100, 0
|
|
Стоит дороже
| | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| Valid
|
|
| 40, 0
| 40, 0
| 40, 0
|
|
| 20, 0
| 20, 0
| 60, 0
|
|
| 10, 0
| 10, 0
| 70, 0
|
|
| 30, 0
| 30, 0
| 100, 0
| Total
|
| 100, 0
| 100, 0
|
|
Стоит дешевле
| | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| Valid
|
|
| 30, 0
| 30, 0
| 30, 0
|
|
| 10, 0
| 10, 0
| 40, 0
|
|
| 20, 0
| 20, 0
| 60, 0
|
|
| 20, 0
| 20, 0
| 80, 0
|
|
| 20, 0
| 20, 0
| 100, 0
| Total
|
| 100, 0
| 100, 0
|
|
Качественное
| | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| Valid
|
|
| 40, 0
| 40, 0
| 40, 0
|
|
| 50, 0
| 50, 0
| 90, 0
|
|
| 10, 0
| 10, 0
| 100, 0
| Total
|
| 100, 0
| 100, 0
|
|
Самое покупаемое
| | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| Valid
|
|
| 10, 0
| 10, 0
| 10, 0
|
|
| 60, 0
| 60, 0
| 70, 0
|
|
| 20, 0
| 20, 0
| 90, 0
|
|
| 10, 0
| 10, 0
| 100, 0
| Total
|
| 100, 0
| 100, 0
|
|
Оригинальная реклама
| | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| Valid
|
|
| 10, 0
| 10, 0
| 10, 0
|
|
| 30, 0
| 30, 0
| 40, 0
|
|
| 50, 0
| 50, 0
| 90, 0
|
|
| 10, 0
| 10, 0
| 100, 0
| Total
|
| 100, 0
| 100, 0
|
|
Убедительная реклама
| | Frequency
| Percent
| Valid Percent
| Cumulative Percent
| Valid
|
|
| 10, 0
| 10, 0
| 10, 0
|
|
| 10, 0
| 10, 0
| 20, 0
|
|
| 40, 0
| 40, 0
| 60, 0
|
|
| 30, 0
| 30, 0
| 90, 0
|
|
| 10, 0
| 10, 0
| 100, 0
| Total
|
| 100, 0
| 100, 0
|
|
|