Образец экзаменационного билета по английскому языку

prerequisites – предпосылки, необходимые условия

communication skills – коммуникативные навыки

guide – руководить

empower – давать возможность, уполномочивать

tackle – удерживать

strengthen the bond – укреплять узы

corporate objectives – корпоративные цели

duly inform – своевременное информирование

survey – опрос

overshadow – не обращать внимание

relathionship with public and media – взаимоотношения с обществом и средствами массовой информации

v Task 2. Read and translate the text:

Effective communication is considered to be one of the most important prerequisites of corporate success. That is why a large number of organizations are engaged in building a network of internal as well as external effective business communication.

Effective business communication enables an organization to market itself in a better perspective. It helps create a favorable brand image and enhance its relationships with public and the media. It helps an organization motivate and guide its employees and share the values of corporate culture. With effective business communication, the employees can easily be told about the corporate culture, visions, plans and strategies.

It also allows an organization to achieve better business negotiations and strengthen the bond with its customers. Therefore, to achieve success an organization needs to have employees with excellent business communication skills.

People with good communication skills are very successful in motivating others and therefore tend to lead people in a desired direction efficiently. Good business communication leads to enhanced business leadership skills. To empower an organization with effective communication skills some steps are required to be taken.

To know the degree of communication gap, a survey needs to be done in form of questionnaire and one to one basis, if possible. This is very helpful to know the root of the problem. After getting the feedback, a review is done and all the areas which are found related with the problem are worked upon. It is important to consider those areas to avoid any problem in future.

Take all the steps required to tackle the situation. Duly inform about the changes and improvements to all who will be affected by them. It helps make a positive effect on those people. Sometimes, it is also possible that organizations overshadow these requirements to achieve their corporate objectives. They need to understand the importance of effective business communication and its effect on the business.

Communication affects an organization internally as well as externally. Any negative news floating within the organization should be cleared immediately through effective communication. Otherwise, it will become a belief and affect the productivity of individuals along with that of the organization.

All individuals who require communication training should be provided that and their performance should be reviewed on regular intervals. There are organizations which involve their employees in these kind of programs. And, most of the organizations have actually been benefited by these training programs.

Always remember that effective business communication is a two way process and positive results can be achieved only with the combined efforts of the organization and the individuals. To achieve success both of them must understand and perform their role well.

v Task 3. Suggest Russian equivalents for the following expressions: