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I. Read and translate the article.
Companies sometimes have to handle negative publicity when things go wrong. A firm may accidentally contaminate a product during production. In such cases they have to recall the product and withdraw it from supermarket shelves. Unfortunately a product may be the victim of product tampering. This is where people damage it in some way and then make false claims. This may be to get money from the manufacturers of a brand or the store where it is sold – or else simply for media attention. A sad fact is that when such stories are reported they often cause a wave of copycat behaviour. Gerber is one of the best known brands of baby food products in the United States. So when, twenty years ago, pieces of glass were discovered in its fruit juice, it immediately recalled 550, 000 jars. However, the negative publicity saw sales of Gerber products fall by 4%. So when, two years later, there were over 200 complaints concerning glass in its baby food, Gerber management decided to try and keep everything as quiet as possible. An inspection of 36, 000 jars showed that even the largest pieces of glass were so small that they were practically invisible. As the glass appeared harmless, a recall seems unnecessary and unjustified. Many believed that the glass had not been the fault of production but that publicity seekers had deliberately put it in the food. Maybe if Gerber's reputation hadn't been damaged by the juice incident, they would have issued a product recall. But this time they made the mistake of trying to keep quiet and released a storm of media criticism. Забиваем Сайты В ТОП КУВАЛДОЙ - Уникальные возможности от SeoHammer
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