Exercise 41. Retell the article from Exercise 40. Use some of the expressions given below.

💸 Как сделать бизнес проще, а карман толще?

Тот, кто работает в сфере услуг, знает — без ведения записи клиентов никуда. Мало того, что нужно видеть свое раписание, но и напоминать клиентам о визитах тоже. Проблема в том, что средняя цена по рынку за такой сервис — 800 руб/мес или почти 15 000 руб за год. И это минимальный функционал. Нашли самый бюджетный и оптимальный вариант: сервис VisitTime.
⚡️ Для новых пользователей первый месяц бесплатно. А далее 290 руб/мес, это в 3 раза дешевле аналогов. За эту цену доступен весь функционал: напоминание о визитах, чаевые, предоплаты, общение с клиентами, переносы записей и так далее.
✅ Уйма гибких настроек, которые помогут вам зарабатывать больше и забыть про чувство «что-то мне нужно было сделать».
Сомневаетесь? нажмите на текст, запустите чат-бота и убедитесь во всем сами!

rather и a bit употребляются перед словами с негативным значением, а quite – перед словами с позитивным значением.

Exercise 42. Read the article concentrating on the responsibilities of a film director and make sure you know all the highlighted words. Before reading give your opinion on:

The film director is the driving creative force in a film’s production, and acts as the crucial link between the production, technical and creative teams. Film directors are responsible for creatively translating the film’s written script into actual images and sounds on the screen – he or she must visualize and define the style and structure of the film, then act as both a storyteller and team leader to bring this vision to reality. Their main duties include casting, script editing, shot composition, shot selection and editing. While the practical aspects of filmmaking, such as finance and marketing, are left to the producer, film directors must also always be aware of the constraints of the film’s budget and schedule. In some cases, they assume multiple roles such as director/producer or director/writer. Being a film director requires great creative vision, dedication and commitment. Film directors are ultimately responsible for a film’s artistic and commercial success or failure.

Movie directors may write the film’s script or commission it to be written; or they may be hired after an early draft of the script is complete. They must then develop a vision for the finished film, and define a practical route for achieving it. During pre-production, film directors make crucial decisions, such as selecting the right cast, crew and locations for the film. They then direct rehearsals and the performances of the actors once the film is in production. Directors also manage the technical aspects of filming, including the camera, sound, lighting, design and special effects departments.

During post-production, film directors work closely with editors through the many technical processes of editing, to reach the final cut or version of the film. At all stages, film directors are responsible for motivating the team to produce the best possible results. They must also appreciate the needs and expectations of the film’s financiers.

Movie directors must have exceptional artistic vision and creative skills to develop an engaging and original film. Unerring commitment and a deep passion for filmmaking are essential, along with the ability to act as a strong and confident leader. Film directors must constantly make decisions, but must also be able to delegate, and to collaborate with others. Excellent communication and interpersonal skills are vital to get the best from the filmmaking team.

Movie directors must inspire and motivate the team to produce the film they have envisioned. They need an extensive understanding of the entire filmmaking process, from both technical and creative points of view. A capacity for long hours of intensive work, attention to detail, and the ability to remain calm and think clearly under great pressure, are key skills for this role. Film directors also need great self-belief and the determination to succeed.

While there are numerous training courses and reference books on directing, formal qualifications are not necessary to become a film director. Studying the art and craft of directing is important, but the role can only really be mastered through in-depth practical experience. Writing a screenplay, directing one’s own short film or an amateur play, are all good starting places. Extensive industry experience is also crucial to this role; up-to-date knowledge of filmmaking techniques and equipment is vital, as is learning how to work with actors to create a performance.

As many film directors work their way up over many years from entry-level positions, getting work experience as a runner on a film set or in a production office is an ideal starting point. Observing successful film directors at work, whilst immersing oneself in the practical process of filmmaking, are vital first steps on this fiercely competitive and highly challenging career path.