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E.g. Oriflame - We make cosmetics. But mission statements should be market oriented. e.g. Oriflame-We sell lifestyle and self expression, memories hopes and dreams






3 3. Define product line

Product line

A group of products that are closely related because they may:

function in a similar manner

be sold to the same customer groups,

be marketed through the same types of outlets

fall within given price ranges

4 If there are 200 million buyers of compact discs each year, the average buyer buys eight discs a year, and the average price is $16, then the total market demand for discs is how much?

10 билет

1. Define and draw Marketing process between buyers and sellers.

 

2. Draw the chart of Product life cycle (PLC)

 

3 3. Service– Definition

Service

a. A form of product that consists of activities, benefits or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.

4If there are 200 million buyers of compact discs each year, the average buyer buys eight discs a year, and the average price is $16, then the total market demand for discs is how much?

11 билет

1. Explain Marketing research process.

 

2Who are the Gatekeepers?

Gatekeepers control the flow of information to others.

For example, purchasing agents often have authority to prevent salespersons from seeing users or deciders. Other gatekeepers include technical personnel and even personal secretaries.

3Explain Product line stretching

Product line length

a. Line stretching: adding products that are higher or lower priced than the existing line

 

4Explain Apple company’s products as SBU. (iPhone; iPad; iPod; MacBook)






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