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letter spacing
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lightness The lightness or brightness of a color.
line weight Line weight is a term referring to the thickness of a printing line. Sometimes shapes are drawn with a line weight of zero and then the fill color is used to define the shape.
Logos Unique visual business identifiers. A logo is an image that acts like a business signature, identifying the company and differentiating it from the competition. Although not a requirement, many logos illustrate the nature of the business and/or the nature of its products/services.
LogoAnts A popular online logo design service.
Lossless Refers to a form of data compression where the detail is retained and no data is lost after file downsizing. The lossless compression method is commonly used in TIFF and GIF formats.
Lossy A form of data compression where detail is removed as the file size are reduced. A common lossy compression method is JPEG.
low-resolution image A low-resolution image is a low-detail scan made from, for example a photograph.
Luminosity The brightness of an area determined by the amount of light it reflects or emits.
LZW (Lemple-Zif-Welch) A useful compression technique that compress images that contain large areas of single color, for example screenshots. This technique is supported by TIFF, GIF and PDF.
magic wand tool A tool in graphic software that allows the user to select parts of an image, for example areas with the same color.
Margins Guidelines in page layout software to show the user the body copy areas. It also allows the user to specify the dimensions. Margins/guidelines do not print.
Mask See clipping path.
master page A feature found in page layout software that allows the user to create a consistent page layout. Repeating elements like page numbers are created once on a master. This allows the user to avoid adding the numbers to each page manually.
medical logos Logos created specifically for use within the medical industry. The term is used to refer to hospital logos, clinic logos and healthcare logos in general.
monitor RGB The working space that reflects the current color profile of a monitor.
Mouseover A web graphics special effect that changes color on a graphic when you place your cursor over it.
Multimedia Multimedia is a form of communication that combines text, still or moving images, sound etc.
N
neon glow A tool in graphic software that gives a graphic image the appearance of neon lighting.
Noise Noise is a term used to describe the occurrence of pixels that contain random colors.
non-printing guides Non-printing guides are alignment aids (rulers or margin guides) found within page layout software.
non-reproducible colors Non-reproducible colors are colors present in an original photograph, that fall outside of the gamut.
Object An image usually consists of objects. If the user was to create an image of a flower, the stem and leaves could be treated as objects by themselves, or the leaves could all be treated as one object. In graphic design images are usually built up, object by object.
Opacity The density of a color or tonal value. The opacity of an image or object can range from transparent (0% opacity) to opaque (100% opacity). The ability to edit the opacity of individual objects allows the designer to create images that seem to flow into and through one another.
Outline The outline is the outer edge of text or a graphic.
P
page layout An example of a page layout is the pages in magazines or brochures. Every single page layout was created on a blank page by placing text, text columns, images etc. on the page. The whole design of a single page in a magazine is a page layout.
page size A setting in graphic software that enable the user to define the size of the page s/he is creating their artwork on.
Pantone matching system The Pantone matching system is used for specifying and blending match colors. It provides designers with swatches of over 700 colors and gives printers the recipes for making those colors.
paste board A paste board is the area around a page surface in a page layout program. This area allows the user to put down elements that is to be used in the page layout.
Path A path is the shape of a single element in an illustration. A path will not show unless it has a fill or line weight assigned to it.
patterned fill A custom fill usually defined by the user.
Pixel The smallest picture element (used to display an image on a computer), that can be independently assigned a color.
PNG Portable Network Graphics format. PNG (usually pronounced " ping"), is used for lossless compression. The PNG format displays images without jagged edges while keeping file sizes relatively small, making them popular on the web. PNG files are however generally larger than GIF files.
Posterize A tool in graphic software that reduces the number of shades of gray or colors to a specific number.
PPI Pixels Per Inch. A measurement of the resolution of a scanned image.
pre-designed logos Made famous by web sites such as Biz-Logo and ShelfLogos, pre-designed logos are logos that are created beforehand and offered for sale, usually online via the designer's web site. Some confusion exists between pre-designed logos and template logos. While these terms are sometimes used interchangably, pre-designed logos generally refer to exclusive logos while template logos refer to logos that are resold.
primary colors The primary colors are combined to produce the full range of other colors (non-primary colors), within a color model. The primary colors for the additive color model is; Red, Green and Blue. The primary colors for the subtractive color model is; Cyan, Magenta and Yellow.
printable color See Gamut
Q
Quark Express Quark Express is page layout software used mainly for magazine and brochure layouts.
quick mask A screen display mode in Photoshop in which a translucent colored mask covers selected or unselected areas of an image.
Rasterize An image is said to be rasterized when converted from vector image to a bitmapped image. When opening a vector image in a bitmap-based editing program, you are usually presented with a dialog box of options for rasterizing the image.
real estate logos Logos created specifically for real estate companies. Real estate logos often contain standard real estate images, such as a roof, house, or a building.
Resample A function available in image editing that allows the user to change the resolution of the image while keeping its pixel count in tact.
Resolution The resolution of an image is an important factor in determining the attainable output quality. The higher the resolution of an image, the less pixilated it will be and the curves of the image will appear smoother.
RGB (Red, Green, Blue) RGB is the model used to project color on a computer monitor. By mixing these three colors, a large percentage of the visible color spectrum can be represented.
rich media Rich media are banner ads that use technology more advanced than standard GIF animation, for example; Flash, Shockwave, Streaming video etc.
rotate A function within graphic software that enables a user to rotate an image or pixel by any number of degrees.
royalty-free photos or images Intellectual property like photos and graphic images that are sold for a single standard fee. These can be used repeatedly by the purchaser only, but the company that sold the images usually still owns all the rights to it.
Ruler Alignment or measurement aids found in page layout software.
S
Saturation Saturation is the color intensity of an image. A color with high saturation will appear brighter and more vibrant than the same color with low saturation. Colors in grayscale images have no saturations (white, grays and black).
scaling images See resizing.
Selection Selection refers to an area of an image that is selected (isolated) so it can be edited while the rest of the image is protected.
selective color correction adjustment A setting available in graphic software that allows the user to adjust a specific color in an image. For example, you can remove the blue in green grass without affecting the blue of the sky.
shadow detail Shadow detail refers to the amount of detail contained in the dark areas of an image. If the shadow is lightened too much in an attempt to expose more detail, the risk is there to decrease the overall contrast of the image.
subtractive color A term describing the three subtractive primary colors; Cyan, Magenta and Yellow. As opposed to the three additive colors; Red, Blue and Green.
text wrap A term used in page layout software, referring to the way text can be shaped around the edges of images.
Thumbnail A thumbnail is a small version of the original image.
TIFF (Tagged Image File Format) A common graphic file format used for saving bitmapped images such as scans, photographs, illustrations and logos.
Tint A color is tinted by adding white to make the color lighter.
Tolerance Tolerance is the range of pixels a tool in graphic software operates in. In other words the range of shade or color pixels a Magic Wand selects etc.
tonal distribution Tones can be redistributed during the scanning or image editing stage, to lighten dark images or to darken light images.
true color system A true color system is a 24-plane graphics sub-system which produces the entire range of 16.7 million colors.
U
unsharp masking A very sophisticated sharpening method that sharpens images without the graininess that appears with most other sharpening methods.
V
Value With reference to color, the term is used to describe brightness.
vector graphic Vector graphics are drawn in paths. This allows the designer to resize images freely without getting pixilated edges as is the case with bitmapped images. The vector format is generally used for in printing while the bitmap format is used for onscreen display.
white point The white point, on a monitor, is the combination of RGB at full intensity.
white point adjustment A white point adjustment determines the amount of highlighted detail in an image.
YIQ A color model sometimes used in television broadcast systems. Colors are seperated into a luminance (Y) and 2 color values (I and Q).
Z
Zoom Most imaging software allows you to adjust zoom in order to " move closer" or " move further away" from an image. Usually when you open an image, the zoom level is set to 100% (actual size).
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