💸 Как сделать бизнес проще, а карман толще?

Тот, кто работает в сфере услуг, знает — без ведения записи клиентов никуда. Мало того, что нужно видеть свое раписание, но и напоминать клиентам о визитах тоже. Проблема в том, что средняя цена по рынку за такой сервис — 800 руб/мес или почти 15 000 руб за год. И это минимальный функционал. Нашли самый бюджетный и оптимальный вариант: сервис VisitTime.
⚡️ Для новых пользователей первый месяц бесплатно. А далее 290 руб/мес, это в 3 раза дешевле аналогов. За эту цену доступен весь функционал: напоминание о визитах, чаевые, предоплаты, общение с клиентами, переносы записей и так далее.
✅ Уйма гибких настроек, которые помогут вам зарабатывать больше и забыть про чувство «что-то мне нужно было сделать».
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Tapescript 15.

When Paul Feldman started his business, you know, he really thought that at least 95% of the people would pay for their bagels. This was presumably because that was the payment rate that he got in his own office. But in fact this rate wasn’t representative at all. I mean in his office, most people paid probably just because Feldman worked there himself, and they knew him personally, and probably liked him.

So when Feldman sold his bagels in other offices, he had to accept less. After a while, he considered that a company was “honest” if over 90% of the people paid. Between 80 and 90% was what he considered to be normal, you know the average rate. He didn’t like it, but he had to accept it. It was only if a company habitually paid less than 80% - which luckily not many did – that he would feel he had to do something. First he would leave a note, sort of giving them a warning, and then, if things didn’t improve, he would simply stop selling there. Interestingly, since he started the business, the boxes he leaves to collect the cash have hardly ever been stolen. Obviously in the mind of an office worker, to steal a bagel isn’t a crime – but to steal the money box is.

So what does the bagel data tell us about the kind of offices that were not honest, the ones that didn’t pay? Well, first of all, it shows that smaller offices are more honest than big ones. An office with twenty to thirty employees generally pays 3 to 5% more than an office with two to three hundred employees. This seems to be because in a smaller community people are more worried about being dishonest – probably because they would feel worse it they were caught.

The bagel data also suggests that your mood, how you feel, affects how honest you are. For example, the weather is a really important factor. When the weather is unusually good, more people pay, but if it’s unusually cold or rainy, fewer people pay. And people are also affected by public holidays, but in different ways- it depends which public holiday. Before Christmas and Thanksgiving, people are less honest, but just before the 4^th of July and Labour Day they are more honest. This seems to be because holidays like the 4^th of July, are just a day off work, and people always look forward to them. But Christmas and Thanksgiving are holidays where people often feel quite stressed or miserable. So their bad mood makes them less honest.

The other thing Feldman believes affects how honest people are is the morale in an office. When employees like their boss and like their job, then the office is more honest. He also thinks that the higher people are promoted, the less honest they are. He reached this conclusion because over several years he’d been delivering three baskets of bagels to a company that was on three floors. The top floor was the executive floor, and the lover two floors were people who worked in sales, and service, and administrative employees. Well, it turned out that the least honest floor was the executive floor! It makes you wonder whether maybe these guys got to be executives because they were good at cheating!

But in general the story of Feldman’s bagel business is a really positive one. It’s true that some people do steal from him, but the vast majority, even though no one is watching them, are honest.