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Exercise 2. Retell the main idea of the listened text.






Exercise 3. Discuss on the given situation.

Some people think they can get information that is more serious when they read a lot of newspapers and magazines. Others think they use more information from Internet and spend much time on different sites. What is your opinion? Explain why.

Exercise 4. Speak on the given topic “Internet nowadays”.

“What the mass media offers is not popular art, but entertainment which is intended to be consumed like food, forgotten, and replaced by a new dish.”

― W.H. Auden, The Dyer's Hand

How do you understand the quotation? Do you know the same in Russian and Kazakh?

 

 

Exercise 5. Read and translate the 2nd paragraph of the text. [7, p. 92]

A real gem!

In any ever-changing world, the rich confirm they have always been a niche market. Jewel lovers rejoice! Canada media, publisher of three luxury magazines, are debauching their famous high-end glossy magazine, Sparkle. Magazines that cater to the affluent are not new, but, since its launch in 1986. Sparkle has always been one of the most prestigious and successful of them. Now the Head of Publishing at Canada Media, Diana Williams says it is about time to regain the interests of younger readers in Sparkle. She maintains that this can be done by “strengthening the awareness of Sparkle and by reinforcing the perception of its image.”

I’m pleased to say that the new-look issue has a highly innovative format and wonderful graphics, accompanied by some outstanding photography. In this way Canada media hopes to attract not only larger readership, but also some of the top luxury advertisers.

Product placement is another asset that the team at Sparkle has managed to effectively, both in TV and in films. Besides the brilliant idea to have Claudia Schneider and Nicole Lopes at the launch event, what has been even more important is getting both of them to endorse Sparkle in a recent advert.

Distribution will follow the model of the company’s other magazines: top newspapers stands in the most affluent quarters in the big cities, and subscriptions in North America. However, the great novelty is a new browsable online version of Sparkle, which it is hoped will be particularly popular among young women. The online version should be available in February.

 






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