Advertising

Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.

Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the " brand image”. For these purposes, advertisements sometimes embed their persuasive message with factual information. Every major medium is used to deliver these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet, carrier bags and billboards. Advertising is often placed by an advertising agency on behalf of a company or other organization.

Organizations that frequently spend large sums of money on advertising that sells what is not, strictly speaking, a product or service include political parties, interest groups, religious organizations, and military recruiters. Non-profit organizations are not typical advertising clients, and may rely on free modes of persuasion, such as public service announcements.

Money spent on advertising has increased dramatically in recent years. In 2007, spending on advertising has been estimated at over $150 billion in the United States and $385 billion worldwide, and the latter to exceed $450 billion by 2010.

2. Задайте к тексту задания № 1 пять вопросов: общий, специальный, к подлежащему и пр.

3. Переведите предложения, обращая внимание на различные функции слова ONE.

1. Ten minus one is nine.

2. If there was one thing Kate couldn’t do without it was tea.

3. I’ll have this one.

4. These trousers aren’t as tight as the other ones.

5. One can get a free dinner here.

Перепишите и переведите предложения, учитывая разные функции Participle I и Participle II.

1. The data discussed at the seminar are of particular importance.

2. To watch the changing world is rather interesting.

3. Having achieved certain success in his life he decided to get married.

4. The statement made concerned a new way of investigating.

5. Having come to the city late at night she decided to wait for the sunrise at the airport.

6. The cat lay sleeping on the floor.

Раскройте скобки, поставьте глаголы в нужной временной форме.

1. I (see) a very good film last week. …you (see) it yet?

2. Alice (not, go) to work by bus, she lives near her office.

3. What you (do) when your mother called you?

4. As soon as I (hear) the results, I’ll let you know.

5. When I arrived, the party (finish).

6. He (study) Russian for two years but he (not, learn) even the alphabet yet.