VIII. Заполните таблицу британских и американских соответствий. Переведите слова на русский язык.

IX. Прочитайте и письменно переведите текст.

Marketing

As defined by the committee on definitions of the American Marketing Association, marketing is «the performance of business activities directed toward and incident to, the flow of goods and services from producer to consumer or user».

Today discovering demand, managing demand, and physically supplying demand constitute the three major divisions of Marketing effort undertaken by many firms.

Marketing management approached this status in the 1950s when the General Electric Company enunciated a policy declaring that «marketing begins with the consumer». By discovering and filling unmet wants, its marketing program was designed to produce what General Electric could sell because customers had certain unmet wants.

Subsequently, having what you could sell instead of trying to «high pressure» customers into buying what you have required provided the use of marketing research and environment «scanning» of conditions affecting business.

The key concept of market selection and product planning is the Product Life Cycle. It predicts that any product pass through various stages between its life and death (introduction – growth – maturity – decline). So companies can make better marketing decisions if they find out where each of their products stands in its life cycle.

X. Внимательно проанализируйте рекламное объявление, обращая внимание на требования к претенденту на должность, обязанности, которые ему придется выполнять. Напишите резюме на претендента (придумайте как можно больше данных, подтверждающих образование, профессиональные навыки, опыт работы, дополнительные полезные умения, соответствующие требованиям к должности).

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