Глава пятая. 1 Harwood L. Chtlds. Public Opinion: Nature, Formation and Role

¹ Harwood L. Chtlds. Public Opinion: Nature, Formation and
Role. Princeton, 1965, p. 1.

² Marshall A, Caskey. Polls: Critics and Proposed Controls,
Freedom of Information Center Report N 220. Columbia, 1969, p. 3.
Предположительно насчитывается тысяча американских фирм по
опросу общественного мнения. (Stephen Isaacs. The Pitfalls of Poll­
ing", Columbia Journalism Review, V/VI. 1972, p. 34.)

⁸ Erik Barnouw. A History of Broadcasting. New York, 1968.

⁴ Paul F. Lazarsfeld. Some Problems of Organized Social Re­search. — " The Behavioral Sciences: Problems ana Prospects", Boul­der, VIII, 1964, p. 11.

⁶ Paul B. Sheatsley. AAPOR Times 21. — " Public Opinion Quarterly" 32, 1968—69, p. 463.

• Hadley Cantril. The Human Dimension: Experiences in Policy
Research. New Brunswick, 1967, pp. 24—30—31.

? Lazarsfeld, Some Problems, p. 11.

⁸ H. Cantrtl. Human Dimension, pp. 35—37.

• George Gallup, Jr., " The Challenge of Ideological Warfare",
in Propaganda and the Cold War. Washington, 1963, pp. 54—56.

¹⁰ Cantril. Human Dimension, Chs. 1, 2.

¹¹ " Political Pollsters Head for Record Activity in 1968", Con­
gressional Quarterly Fact Sheet, 3. V. 1968, p. 1000.

¹² George Gallup, Jr. " Image of the United States Abroad in
1969: A Report", in The Case for Reappraisal of U. S. — Overseas
Information Policies and Programs. N. Y., 1970, p. 18.

¹³ Richard L. Merritt. The USIA Surveys: Tolls for Policy and
Analysis, in Western Europe arid Perspectives on International Affa­
irs. New York, 1968, p. 6. Возможно, здесь применимы слова Пауло
Фрейре: " В своем стремлении господствовать, переделать других
сообразно собственным моделям и образу жизни захватчики хотят
знать, как оценивают действительность завоеванные ими люди,
но лишь для того, чтобы сделать свое господство еще эффективнее".
(Paulo Freire. Pedagogy of the Oppressed, pp. 150—151.)

¹⁴ H. Cantril. Human Dimension, pp. 35—49. Кэнтрил пишет:
" Очевидно, в демократии, подобной нашей, ни один президент не

может добиться осуществления своей политики, пока народ не заинтересуется этой политикой и не поймет ее смысла¹¹ (р. 69).

^u Harold Mendelsohn and Irving Crespi. Polls, Television and the New Politics. Scranton, 1970, p. X.

" Marylin Bender. Market Research. — " New York Times", 29. VIII. 1971. Jack J. Honomtchl. Big Business Snaps Up 22 Top Research Firms. — " Advertizing Age", 20. X. 1971, pp. 1, 83.

¹⁷ Richard Hodder—Williams. Public Opinion Polls and British Politics. London, 1970, pp. 9—14.

^M Roper Research Associates. " A Ten—Year View of Public Atti­tudes Toward Television and Other Mass Media, 1959—69". New York, 1969.

¹⁹ " The Perils of Polling", Transaction 81, N 9—10, VII/VHl, 1971, p. 8.

⁸⁰ John D. Morris. No Fault Poll Results Disputed. — " New York Times", 24. I. 1972.

²¹ Richard Halloran. Tactics Disputed in Fight to Win Release of P. O. W's. — " New York Times*, 7. VI. 1971.

ⁿ Cantrll. Human Dimension.

⁸⁸ Report of the Standards Committee, American Association for Public Opinion Research, 1970, Chapter 7, pp. 165—166.

^u Jerom Johnston and Gerald G. Bachman. Young Men Look At Military Service. — " Youth In Transition", N 193. The Univ. of Michigan, VI. 1970.

** John Herbers. Servey Finds Fear of U. S. " Break—Down". — " New York Times", 27. VI. 1971.

*• Richard L. Merritt, Ellen P. Flerlage, Anna J. Merritt. Poli­tical Man in Postwar German Education. — " Comparative Educa­tion Review", 15. X. 1971, p. 4.

²⁷ Milton Rokeach. The Role of Values in Public Opinion Rese­arch. — " Public Opinion Quarterly", 32, N 4, (Winter 1968—69), p. 549.

^ю " Chicago Sun-Times", 26. VI. 1968.

ⁿ Mendelsohn and Crespi. Polls, TV, Politics, pp. 40—41.

⁸⁰ H. Cantril. Human Dimension, p. IX.

⁸¹ George Gallup, Jr. A Guide to Public Opinion Polls, Prince­
ton, 1948, pp. 3, 7.

⁸² Robert M. Smith. Youth Found Cool to Career in F. B. I. —
" New York Times", 15. II. 1972.

⁸⁸ Harwood L. Childs. Public Opinion, p. 1.

⁸⁴ Bernard C. Cohen. The Relationship Between Public Opinion and Foreign Policy Maker. — " Public Opinion and Historians" Det­roit, 1970, p. 70.

⁸⁶ Kaarle Nordenstreng. " Broadcasting Research in Scandinavian
Countries", International Studies of Broadcasting. Tokyo, 1971,
p. 257.

^M A nthony Wilden. System and Structure: Essays in Communica­tion and Exchange. London, 1972, p. XX.

⁸⁷ Alex S. Edelstein. Ideas In Search of Methodologies
In International Communications, paper for Raymond B. Nixon Sym­
posium. Minneapolis, IV. 14—16, 1971.

⁸⁸ Paul Lazarsfeld. The Discussion Goes On. — " Public Opinion
Quarterly", 9 (Winter 1945—46), p. 404.

^w Mendelsohn and Crespi. Polls, TV, Politics, p. 314.