Silicon Galley

It was not called " Silicon Valley" when I was growing up there in the 1940s and '50s. It was simply the Santa Clara Valley, a previously agri­cultural area of apricot and cherry orchards rapidly filling with subur­ban housing. Industrial " parks" also appeared as the postwar boom in electronics took: hold in California. Blessed with a temperate climate, the valley stretches beside San Francisco Bay from the college town of Palo Alto to what was once the sleepy city of San Jose.

Today this is the nation's ninth largest manufacturing center, with the fastest-growing and wealthiest economy in the United States. In the last 10 years, San Jose has grown by over a third, jumping from 29th to 17th largest city in the United States. In the same period, the median family income in the valley went from $18, 000 a year to an estimated $27, 000. There are 6000 Ph.D.s living here - one of every six doctorates in California - and they are a hard-working lot. Many engineers put in 15-hour days and seven-day work weeks, and talk about achieving suc­cess in 10 years. The rewards they seek are apt to be the more material badges of success, such as cars and real estate. Porsches and Mercedes abound, and one local Ferrari dealership is second in size only to the one in Beverly Hills. A Monopoly-like board game developed locally is al­most a satire on this success/failure frenzy. Called " Silicon Valley: In the Chips", it has very little to do with silicon chips and computers. Rather, the object of the game is " to negotiate your way through the valley and make your wealth through proper management of your income in home purchases and business investments".

As one who has watched not a few cow pastures become parking lots, I regard all this change with a great deal of ambivalence. How did such a concentration of high-tech industry come about?

One name often mentioned as being pivotal is Frederick Terman. In the 1940s, Stanford University, located near Palo Alto, was a respecta­ble regional university, but not yet the world-class institution of higher learning it is today. For development on its scientific and technical side, a great deal of credit must go to Terman, who in 1946 became dean of the School of Engineering. On one hand, Terman urged former students with last names like Hewlett and Packard and Varian to establish their electronics businesses locally. On the other hand, he wholeheartedly en­couraged Stanford to join the effort of establishing the region as a center of advanced technology. He encouraged engineering faculty to go out and consult. He offered training to industry engineers. He sat on the boards of small businesses. He helped persuade the university adminis­tration and trustees to lease Stanford land to local electronics compa­nies, thus beginning the Stanford Industrial Park, the nucleus of com­mercial high technology in the region.

Today the 660-acre park has some 70 advanced-technology busi­nesses located there. Hewlett-Packard Co., Varian Associates, and other

early tenants were followed into the valley in the 1950s by such large firms as Lockheed, General Electric, Ford, and GTE. The U.S. govern­ment established research facilities at Moffett Naval Air Station and nearby Berkeley and Livermore.

It has been said there would be no " Silicon Valley", however, if Wil­liam Shockley's mother had not lived in Palo Alto. One of the inventors of the transistor (for which he won a Nobel Prize) while he was at Bell Laboratories in New Jersey, Shockley returned to the town where he-was raised and in 1956 set up Shockley Transistor Co. Two years later, several of his associates left and set up Fairchild Semiconductors Co., which many observers believe represents the true beginning of the semi­conductor industry. The 1960s became a turbulent time as many others left Fairchild to start companies with now well-known names such as National Semiconductor, Intel, and Advanced Micro Devices. Among computer manufacturers, IBM was the first to arrive in the valley, but one of its executives, Gene Amdahl, resigned in 1970 and started his own company. Tandem Computers, Inc., was founded in 1974 by several former Hewlett-Packard employees. Peripheral equipment manufactur­ers - makers of storage devices and media and related equipment - also sprang up. Ampex, started in 1944 and a pioneer in magnetic recording systems, was followed by companies such as Memorex, started in 1961. Electronic games began when Atari, Inc., created " Pong" in 1972. The company now makes personal computers, but it was not prepared to enter into that market when one of its employees, a young college drop­out named Steve Jobs, first urged it to do so. Jobs joined forces with Steve Wozniak of Hewlett-Packard and founded Apple Computer, one of the valley's huge success stories.

Today, the Santa Clara Valley seems to an old-time resident to be strangling on its own success. Housing is among the most expensive in the country: former $25, 000 homes sell for $300, 000 and up. The pace and intensity of work leads to job burnout, and the divorce rate is higher than the rate for the state as a whole. Traffic chokes the eight-lane free­ways. Local zoning boards and city councils are resisting further growth.

However, Silicon Valley is no longer a single region. It is a way of life. " Silicon Valley" has moved beyond Santa Clara County to the so-called 128 Belt of Boston; to the " Sci/Com" area along Route 270 outside of Washing­ton, D.C.; to Colorado; to Oregon - and to many places overseas.

Ответьте на вопросы к тексту:

1. What is " Silicon Valley"?

2. When and where did it appear?

3. What was the reason for its origin?

4. What famous companies were mentioned in the text?

5. Why did the author consider that " Silicon Valley" was a way of life?

6. When did electronic games begin?

7. Who founded Apple Computer?