Exercises to the text

I. Spell and transcribe the following words:

nausea, headache, legitimization, unique, government, ethically, success, employee, shareholder, readiness.

II. Find in Text 2 English equivalents for the following word combinations and phrases and write them out:

отражение культуры и самобытности компаний; ведомства по связям с общественностью; повредить репутации компании; построить корпоративное доверие; конкурентное преимущество; сосредоточиться на репутации; репутация может накапливаться и обмениваться на доверие; страдающие от симптомов; легитимация позиции силы; доказать свой успех и превосходство; в период кризиса; самые ценные; на благо всех заинтересованных сторон, достоверно и ответственно, несмотря на большую заинтересованность в репутации, создаёт доверие; управлять отношениями должным образом; через последовательную коммуникативную деятельность.

III. Answer the following questions using the words and phrases from Exercise II:

1. What departments do many businesses have? 2. The public relations industry is growing due to the demand for companies to build corporate credibility and reputation, isn’it? 3. What may incidents which damage a company's reputation

Unit V Reputation_____________________________________________________________

for honesty or safety cause? Give an example. 4. How many reputation officers do companies have? 5. Who is a daily function of managing reputation usually given to in the organization? 6. What organisation is a group of 11 companies that has repu -

tation officers? 7. Why is reputation one of the most valuable forms of " capital" of a company? 8. What builds the informal framework of a company according to Joachim Klewes and Robert Wreschniok? 9. Why will a positive reputation secure a company or organisation long-term competitive advantages? 10. Which theory says that corporations should be run for the benefit of all " stakeholders, " not just the shareholders? 11. Why does it become essential to integrate public relations into corporate governance to manage the relationships between the stakeholders? 12. What corporations or institutions can build reputational capital? 13. Is it a competitive advantage? 14. When will a company be regarded as a reliable, credible, trustworthy and responsible for employees, customers, shareholders and financial markets? 15. What is a reflection of companies’ culture and identity? 16. What must be used in order to establish long lasting relationships with the stakeholders, which will enhance the reputation of the company?

IV. Find in the text and copy out sentences in which prepositions between and among are used. Translate them.

V. Find in the above text synonyms of the following words:

owing to, secure, to withstand, successive, duly, to consider, pupils.

VI. Retell the above text using as many of the word combinations and phrases from Exercise II as you can.