Ulyanovsk oblast and its economical potential

Exam topics

Digital Marketing

Digital Marketing is the promoting of brands using the Internet, mobile and other interactive channels.

Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.

Whilst digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet. As a result of this non-reliance on the Internet, the field of digital marketing includes a whole host of elements such as mobile phones, sms/mms, display / banner ads and digital outdoor.

Previously seen as a stand-alone service in its own right, it is frequently being seen as a domain that can and does cover most, if not all, of the more traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience but in a digital fashion. Digital is now being broadened to support the " servicing" and " engagement" of customers.

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Ulyanovsk oblast and its economical potential

Ulyanovsk oblast is located in the central part of European Russia and a part of Middle Volga Valley. It occupies a territory of 37, 300 square kilometers and has a population of about 1, 5 mln people. Ulyanovsk oblast has 21 administrative areas and 6 towns. Ulyanovsk, its administrative center, located 441 miles east of Moscow, has around 700, 000 residents.

Approximately 73% of residents are Russins, 11, 4% are Tatars, 8, 3% are Chuvashes. One of the valuable assets is its forests, 82 oil fields have been discovered in Ulyanovsk oblast. With overall reserves of 35 mln tons. 24 oil fields are currently under development.

The oblast also has substential deposits of quartz, diatomite, chalk, marlstone and clay.

The key oblast industry sectors are aircraft building, automobile industry, electronic engineering and textile industry. The machine building sector accounts for 56% of the oblast industrial output.

The automobile industry is represented by the Avto UAZ. It specializes in UAZ cross-country vehicles, small trucks and minibuses.

The aiecraft industry is represented by the Aviastar Aviacraft Building Plant. It manufactures AN-124 Ruslan and TU-204 freight and passenger airplanes.

Agriculture land with fertile black earth amounts to 3, 7 mln hectares, or 59% of the whole territory. Ulyanovsk oblast specializes in producing grains (largely wheat), fodder, sugar beets and sunflowers as well as dairy and beef cattle breeding. Now a considerable decrease was reported in meat, milk, egg production and in cattle breeding.

Over 70% joint ventures are operating in Ulyanovsk oblast, the majority of which are located in Ulyanovsk, 60% of joint ventures have foreign partners from the United States, Germany< the United Kingdom and other countries.