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Ex.5. p.51






1. We met your friend who plays the violin.

2. Giraffes are animals which come from Africa.

3. Thomas Edison was the scientist who Invented the electric light,

4. I’ve got some relatives who were born in Turkey.

5. Vesuvius is the volcano which destroyed the city of Pompeii.

6. The Beatles recorded songs that wore popular all over the world.

7. There is a ferry that goes from Venice to Corfu.

8. A microwave is a machine that cooks food very quickly.

Ex.6. p.52

1. D; 2. N; 3. N; 4. N; 5. D; 6. D; 7. D; 8. D; 9. N; 10. D.

 

Ex.7, p.52

1. That:

2. Where;

3. Which:

4. Whose;

5. Who.

 

Lesson 3

Ex.2, p.54

1. Communication.

2. Attract, enrich.

3. Current events, extend our education, allow us to follow the latest developments in science and culture.

4. Public or commercial.

5. Entertainment programmes.

6. Larger numbers of viewers in order to sell advertising time.

 

Ex.4(a), p.54

1. Broadcasting;

2. Channel;

3. Commercial;

4. Owners;

5. Television:

6. Commercials;

7. Advertisements;

8. Programmes;

9. Educational.

 

Ex.5, p.55

If one agrees that consciousness of the culture of peace and non-violence is key to the future, then the mass media has the potential to play a key role in developing a culture of peace and non-violence.

Unfortunately, the mass media has not lived up to its potential. To the contrary. It has almost completely ignored the culture of peace and non-violence. This is the conclusion of many of the organizations who have contributed the Civil Society Report to the United Nations who have listed the mass media " blackout" as one of the chief obstacles to their work. Not only does the media ignore the culture of peace, but also they privilege news of the culture of war and violence.

By definition mass communication is a message created by a person or a group of people sent through a transmitting device (a medium) to a large audience or market.

Mass media is any medium used to transmit mass communication. Until recently mass media was clearly defined and was comprised of the eight mass media industries; Books, Newspapers, Magazines, and Recordings, Radio. Movies, Television and The Internet.

Defining mass media is no longer clear cut or simple. The continuing explosion of digital communication technology is producing more than a little confusion on the subject.

Developing new technology breeds new questions. Should cell phones be included in a definition of mass media? What about video and computer games? Is “World of Warcraft” a mass medium strictly speaking?

Considerable debate surrounds this topic at the moment and the answer is still not entirely clear.

 

Lesson 4






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