Text 2. Coke

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One of the strongest global products today is 'Coca-Cola'. A pharmacist called Dr Pemberton in 1886 originally invented Coke. Pemberton produced syrup for a new drink and accidentally added carbonated water. The result was a soft drink that was called 'both delicious and refreshing'.

During its first year, Pemberton sold just nine bottles per day but from these small beginnings 'Coca-Cola' gradually grew into the world's largest manufacturer of soft drinks.

Every day, 'Coca-Cola' products ore served more than 1 billion times to people in more than 200 countries.

In Great Britain alone over, 10 billion 'Coca-Cola' products are consumed each year. In fact, in many countries soft drinks have become more popular than traditional drinks. Tea used to be Britain's number one drink, but today the average British person drinks 188 liters of soft drinks a year, but only 157 liters of tea.

Why is 'Coca-Cola' so popular? The main reason is its powerful marketing. The Coca-Cola Company sponsors global events like the FIFA World Cup, Olympic Games and European Championships. From Beijing to Boston, people know the 'Coca-Cola' brand. They see it on their televisions, in magazines and on supermarket shelves. Positive slogans such as 'Things go better with Coke', 'it’s the Real Thing' and 'Coke is it' associate 'Coca-Cola' with good experiences and feeling happy. Yet although 'Coca-Cola' is an American company only a third of its sales are in North America. Most of its sales are from the rest of the world.

Which is the number one global drink? 'Coke' is it.