Advertising. No one can seriously pretend to remain unaffected by advertisements

No one can seriously pretend to remain unaffected by advertisements. It is possible to change people is opinion to the modern life and different goods. People can buy this or that article that fill our streets, newspapers and magazines. Even in the living rooms, advertisers are waiting to take their helpless victims as thе tune to their favorite radio or television programmers. In time, no matter how hard we resist, clever little tunes seep into our subconscious minds and stay there. Though they seem so different, all the advertisements have one thing in common, they made strong appeals to our emotions.

Fear is biggest weapon of all. The consumer may be sсared and as a result they may spend their money when they are reminded that they may die tomorrow, or even their houses may be burnt or anything like this. These feelings play into the hands of advertiser who ask you to buy comfortable things without waiting for tomorrow.

The softest point of all is our vanity. No man wants to be bald before he is thirty, no woman wants to be stout and no one wants to get older. Those people who buy different things are called consumers. Modern advertisers often employ psychologists, people who study a human mind. The advertiser’s job is to find out how to make us better and more respectful. Advertisers must put needs into the minds or rather touch people's feelings. The less people think the better. To need a car for traveling is not enough as we know most cars are not well Advertisers try to say that to need a car is a sign of success, expression of power, and good taste and it is another thing. In this case a car becomes nearly a part of owner himself. It is a good chance for any advertiser to do his job well.

21. Вставьте подходящие по смыслу слова и дополните предложения:

«The advertisers are those people who make you...»

1) think about reality

2) feel fear

3) buy things

4) stay indifferent

22 «Modern advertisers often employ...»

1) teachers

2) psychologists

3) consumers

4) students

23 «Advertisers make you...»

1) a strong appeal

2) find the best things

3) make a choice

4) buy things

24 «Sometimes a car may become...»

1) a way of transporting

2) a part of comfort

3) a part of the life

4) a part of advertisement

25 В предложении «Не is a helpless victim of the advertisement» синонимом к подчеркнутому слову является:

1) strong

2) helpful

3) weak

4) helping

26 В предложении «They began a new advertising company» синонимом к подчеркнутому слову является:

1) advertisement

2) advertise

3) a buyer

4) a psychologist

27 Вы закончите предложении «The advetisers... to your feelings»:

1) appeal

2) appear

3) touch

4) take

28 Предложение «We need a rest from...» следует закончить:

1) good advertisers

2) distributors

3) bad advertisers

4) sport advertising

29 Ответом на следующий вопрос «What does it mean to influence the people?» является:

1) to play with them

2) to touch imagination

3) to undermine their financial affairs

4) to appeal to their feelings

30 Закончите предложение «A consumer is someone who...»

1) buys goods

2) advertisers

3) works hard

4) rests a lot

Ключ