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Task 1 Read the text and translate it For help see the vocabulary notes that follow the text.






Tourism is not a single industry, but rather a group of related enterprises that are joined together in the common purpose of providing services for the travelling public. Among them are transportation companies - air, ship, rail and bus; the accommodation companies - hotels, motels, camping grounds and marinas; catering services - restaurants, bars, night clubs and food stores; and the wide variety of stores and entertainment that contributes to the amusement of the tourist.

The entire field of tourism pulls a lot of positions together into a single entity - travel agents, tour operators, guides and so on.

A majority of the jobs in tourism, regardless of which part of the industry they concern, have one common denominator: contact with the public, including both the positive and negative aspects of dealing with ordinary human beings.

Openly expressed resentment of tourists can cause a decline in business in any resort areas. Anyone who has chosen a career in tourism should enjoy working with people and be tolerant of their tailings, especially since the irritations with travel can bring out Ihe worst qualities in some people.

In many of the jobs in which it is necessary to deal with the ublic, language skill is necessary or desirable. People who hold bs of this kind include travel agency employees, ticket and reser-tions agents, airline flight personnel, front-desk employees in otels, tour conductors or guides, waiters, barmen, and so forth.

The degree of language skill may vary, from using special terms in catering service to speaking fluently among travel agents and tour guides. The degree of language skill may also vary according to the location of the job. Greater skill is required in tourist destination areas than in market areas. In the latter, travel personnel usually work with their own nationals. However, there is not always a clear distinction between a destination and a market area. Paris is an excellent case in point, since it both receives and generates large number of tourists.

The tourist industry differs from many others in that it employs more women than many other kinds of business. Indeed, women are found at all levels - from the semi-skilled to management positions - in the transportation companies, Many successful travel agents are women who have established independent enterprises after gaining experience elsewhere in the industry.

Vocabulary notes on the text


Single industry

To join together






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