A form of product that consists of activities, benefits or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything

3. What is Product features?

Product Features are a competitive tool for differentiating the company's product from competitors' products e.g. if customers value little costs should be dropped; if the value high cost should be added

4A. Market development

B. Diversification

C. Market penetration

D. Product development

Explain this strategies.

Explain Targeting consumers process.

1. Explain Targeting consumers.

Demand measurement and forecasting

Market segmentation

Market targeting

Market psitioning

Demand measurement and forecas

Equally important is future market growth.Companies want to enter markets that show strong growth.prospects.growth potential may depend on the growth rate of certain age, income, and nationality groups that use the product.Growth also may be related, to larger developments in the environment, such as economic conditions, the crime rate, and lifestyle changes.

Market segmentation

The market consists of many types of customers, products, ad need, and the marketer has to determine which segments offer the best opportunity for achieveing company objectives; geographic, demographic, psychographic, behavioral factors.

Market targeting involves evaluating each market segments attractiveness and selecting one or more segments to enter.

Market positioning A product position is the place the product occupies relative to competitors in consumers minds.if a product is perceived to be exactly like another product on the market, consumer would have no reason to buy it

17 билет

1. Explain Targeting consumers process.

Demand measurement and forecasting

Market segmentation

Market targeting

Market psitioning

Demand measurement and forecas

Equally important is future market growth.Companies want to enter markets that show strong growth.prospects.growth potential may depend on the growth rate of certain age, income, and nationality groups that use the product.Growth also may be related, to larger developments in the environment, such as economic conditions, the crime rate, and lifestyle changes.

Market segmentation

The market consists of many types of customers, products, ad need, and the marketer has to determine which segments offer the best opportunity for achieveing company objectives; geographic, demographic, psychographic, behavioral factors.

Market targeting involves evaluating each market segments attractiveness and selecting one or more segments to enter.

Market positioning A product position is the place the product occupies relative to competitors in consumers minds.if a product is perceived to be exactly like another product on the market, consumer would have no reason to buy it

2. Experiences – Definition

Represent what buying the product or service will do for the customer

3. What is quality consistency?