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Global competition
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4Wal-Mart's buying office just purchased leather belts for $30.00 each. They want a 20% markup at retail on the belts. What retail price should they charge?
| Answer: To calculate the Retail Sales Price, you must divide $30.00(Cost) by 100% - 20%(Markup) returning $37.50. |
Билет
1The microenvironment is consist of different factors that affect company directly. One of this factor are publics. What types of publics do you know?
Consumer Markets - consumers that buy goods and services for personal consumption.
Business Markets -buy goods and services for use in their production process.
Reseller Markets - buy goods and services to resell at a profit.
Institutional Markets - institutions that provide goods and services to people in their care.
Government Markets - government agencies that buy goods and services for distribution to the relevant bodies.
International Markets –consumers from the abroad
2 What are the five important decisions, which must take into consideration when expand to international market?
Looking at the global marketing environmentà deciding whether to go internationalà Deciding which markets to enterà Deciding how to enter the marketà Deciding on the global marketing programà Deciding on the global marketing organization/
3 Methods of examination - is:?
Specific techniques used in the research process goods
4 If there are 105 million buyers of compact discs each year, the average buyer buys 4.5 discs a year, and the average price is $10.3, then the total market demand for discs is how much?
Solution: Formula of TMD - Q = n X q X p
Билет
1. Define marketing.
“Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging value with others”
Marketing is an activity, which is directed at satisfying the needs and wants of customers through exchange processes, which continually occur in the market between buyers and sellers
2 What product management is about?
Product is the purchase value of goods
3 What is meant by sequential product development?
A new product development approach in which onecompany’s department works to complete its stages of the process before passing the new product along to the next department and stage
4. (i) region, country size, city size, density, climate; (ii) age, gender, education, income; (iii) purchase occasions, benefit sought, user status, usage rate; (iv) social class, life style, personality; classify this criteria according to targeting consumer – segmentation factors.
(i)Geographic
(ii) Demographic
(iv) Psychological
(iii) Behavioral
Билет
1 Explain Targeting consumers.
1. Explain Targeting consumers.
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