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The impact of Mass Media
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Mass media plays an important role in our everyday life. In fact it is an essential part of the modern society. Press, radio and TV keep people informed on the latest and most sensational events. Millions of copies of newspapers are printed in our country every day. All the most important questions of social, economic, scientific and cultural life, moral and ecological problems are traditionally published in the press and discussed on TV. Opinions clash, officials and political parties are subjected to criticism whatever their position may be. The mass media is doing much to raise an interest in every aspect of the country’s life. Newspapers, magazines and TV programs for youth reflect the young people’s hopes and wishes, their leisure and education, their attitudes and opinions. Of course such programs, magazines and newspapers mostly deal with the leisure for youth, especially music and cinema. But TV programs like “Before 16 and older” and newspapers like “I am young” also offer young people advice of a college or a job and help them to choose the right course in solving their problems. Not only young people but all categories of readers often write to their favorite programs or editions, offering their opinions or asking for an advice. In this way a constant contact between media and public exists and develops.
Another kind of link between public and media, which appeared during the last years, is advertising. Mass media helps us with information about new goods and services. But some people are tired of advertisement and don’t like to see their favorite films or programs interrupted by them. I hope some. Way will be found to solve this problem. For example in Great Britain there are two organizations providing TV and radio services. The BBC is state-funded and there is absolutely no advertising in BBC programs, but in the programs of the independent Television the advertising is also restricted. Nowadays in Ukraine there are many national daily and weekly newspapers. There are also local newspapers in all parts of Ukraine and one can find newspapers and magazines for sport fans, music fans and so on. Our family subscribes to Volyn’ and Teleweek because they are informative, interesting and objective. My father is interested in sports, so he sometimes bus “Sports-express” at the newsstand. I’m not very interested in politics and economics, so I sometimes buy newspapers and magazines about music and cinema.
Vocabulary
to appear –з’являтися
to be interrupted by smth. – бути перерваним чимось
advertisement – реклама
to be interested in smth. – цікавитись чимось
youth – молодь
essential part – невід’ємна частина
to be restricted – бути обмеженим
Exercise 3. Agree or disagree with the following statements:
1. Mass media is an essential part of the modern society.
2. Press, radio and TV keep people informed on the previous but not the latest events.
3. Not all the most important questions of social, economic, scientific and cultural life, moral and ecological problems are traditionally published in the press and discussed on TV.
4. Newspapers, magazines and TV programs for youth reflect the young people’s hopes and wishes, their leisure and education, their attitudes and opinions.
5. A constant contact between media and public exists and develops.
Advertising is a kind of link between public and media, which appeared during the last years.
6. Mass media helps us with information about new goods and services.
7. Nowadays in Ukraine there are many national daily and weekly newspapers. There are no local newspapers in all parts of Ukraine and one can find newspapers and magazines for sport fans, music fans and so on.
Exercise 4. Fill in the gaps in the following sentences:
commercial, radio, documentary, news, newspaper, film, magazine, channel, television, internet, programme, press, debate, presenter
1. Advertisements which are broadcast on television or radio between and during programmes.....
2. A piece of electronic equipment used for listening to radio broadcasts....
3. A film or television programme that gives facts and information about a subject....
4. Information or reports about recent events.....
5. A regularly printed document consisting of news reports, articles, photographs and advertisements that are printed on large sheets of paper which are folded together....
6. A series of moving pictures, usually shown in a cinema or on television and often telling a story....
7. A type of thin book with large pages and a paper cover which contains articles and photographs and is published every week or month....
8. A television station....
9. A box-like device with a screen which receives electrical signals and changes them into moving images and sounds....
10. The large system of connected computers around the world which allows people to share information and communicate with each other....
11. A...broadcast on television or radio
12. Newspapers and magazines, and those parts of television and radio which broadcast news....
13. Serious discussion of a subject in which many people take part....
14. Someone who introduces a television or radio show....
Exercise 5. Translate the following sentences into Ukrainian:
1. Mass media is a means of communication, such as radio, television, newspapers, magazines, which create a very large audience.
2. Mass media is so influential as they are used for popularization for business and social concerns, education, entertainment, advertisements, and so on.
3. Mass media plays a crucial role in forming public opinion, because, first, they communicate the world to individuals, second, they reproduce the modern society's self-image, third, they cater for the tastes of some social group.
4. The four main news agencies provide 90 % of the total news output of the world's press, radio and television.
5. Mass media constantly forces attention to certain issues, build up images of political figures and present various objects suggesting what people should think about them.
6. As some amount of the information they present is impartial and serious, they have respect and authority.
7. They create the audience which supports them financially.
*Exercise 6. Discuss the following questions:
1. What is your opinion on programmes on TV?
2. What do you think about magazine news and analyses? – Is the reporting objective or not
3. What do you think of advertising on TV? How does advertising between programmes or in the middle of programmes make you feel?
4. Could you be happy without having a mass media (TV-set) at home?
5. What are the benefits of TV watching?
6. In what ways can TV watching be harmful?
7. Can newspaper influence our life? In what a way?
8. Should radio stations air programmes 24hours a day? Why?
9. Are there any undesirable qualities that people acquire after too much mass media watching? If so, which?
10. What criteria do you use in deciding whether or not to watch a TV programme?
11. If you had the authority, what changes would you make to the mass media industry or TV programming?
12. Does television create false expectations about life, which then cause people to be dissatisfied and unhappy? Give examples.
Exercise 7. Divide the words below into the correct categories, fill in the table and make up your own sentences with these words:
journalist tabloid editorial
columnist daily rag
feature foreign correspondent headline
broadsheet reporter quality supplement
article hack front page
| people who work on a newspaper | types of newspaper | what do you find in newspaper |
Exercise 8. Match the words with itsdefinition:
Review A prominent or special article, story
Headline One of the parts into which a newspaper is divided.
Section A front page article or picture appears on the front page of a newspaper because it is very important or interesting.
Front page The title of a newspaper story, printed in large letters at the top of it, especially on the front page. Headlines are the main points of the news which are read on radio or TV.
Article A report in a newspaper or magazine in which someone gives their opinion of a new book, film
Feature A piece of writing in a newspaper or magazine
Supplement An article in a publication expressing the opinion of its publishers
Editorial A separate part of a magazine or newspaper often dealing with a particular topic.
Exercise 8. Read and translate the dialogue. In pairs try to dramatize it:
Misha: Hi, Mark. You're just in time. I've been waiting for you.
Mark: Hi, Misha. You look really sad. Are you still missing Emily?
Misha: No, not now. I got the result for my report on David Beckham and it's an F.
Mark: Wow! That's tough. Why did you get such a bad mark?
Misha: I'm not sure. I found the information about him on the Internet.
Mark: Oh, I think I'm beginning to understand. Could I have a look at your report? Misha: Sure. Here you are.
Mark: Yes, that's what I thought: Plagiarism!
Misha: What does that mean?
Mark: That means that you copied the report that somebody else had put on the Internet.
Misha: Yes, I did. But what's wrong with that? I know that David Beckham is a famous football player, but that's really all. Where should I get the information about him?
Mark: There are a lot of information sources and you should use as many as possible. Don't just copy an interesting newspaper article or somebody's report from the Internet. The Internet is usually a good information source, but the information there is not always 100% reliable. So you have to be very careful and check it with other sources. And another very important thing: if you want to use somebody's ideas and thoughts in your report, you should always use quotation marks and make a reference to the author.
Misha: Oh, now I understand. Thank you, Mark. Next time I'll be more careful.
Mark: It's OK, Misha. And let me tell you another thing. If you need information about David Beckham, look through newspapers and teen magazines.
Misha: Thanks for your advice. But which newspapers and magazines should I buy? I don't understand anything about the English mass media.
Mark: Don't worry Misha. It's not too difficult. I'll tell you all about them.
Misha: Thank you, Mark. You're a good friend.
Mark: Wait! And don't buy anything. Magazines are expensive! We'll be able to borrow them from the school library.
Misha: Are they available there?
Mark: Of course!
*Exercise 9. Make up a dialogue with your partner discussing the following:
· How does mass media influence on modern youth? Is this influence good or bad?
· What is the best means of getting information (TV, radio, Internet, newspaper)?
· Did mass media change during centuries? How? Are these changes obvious?
*Exercise 10. Comment on the following:
· “Mass media provides the essential link between the individual and the demands of the technological society.”
· “The bigger the information media, the less courage and freedom they allow. Bigness means weakness.”
· “Television: chewing gum for the eyes.”
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