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Vocabulary exercises. Word-building:to improve V






Word-building: to improve v. + ing = improving

 

I. Complete and translate:

to maximize, to mean, to avoid, to speak, to define, to print, to distribute, to smoke, to attract.

 

II. Find in the above text and copy out phrases containing ing - forms, translate them.

III. Complete the following sentences using the words from the box:

Unit I Public Relations

 

among various there public designed arouse image to convey

 

1. Public relations is the art and science of managing communication between an organization and its key publics to build, manage and sustain its positive …... 2. Corporations use marketing public relations ….. information about the products they manufacture or services they provide to potential customers to support their direct sales efforts. 3. Politicians use ….. relations to attract votes and raise money. 4. Public relations experts develop and design ….. interesting and creative stories about their organization and products and pitch it to various media people. 5. Public relations

activities are ….. specially to create a strong brand image. 6. Organizations also hire celebrities or other people popular ….. the masses to promote and publicize their organization. 7. Special events are often performed to catch the media attention and ….. public interest. 8. ….. are various tools available which help a
marketer maintain good public relations.

 

IV. Write down all possible questions to the following sentence.

There are two roles commonly assumed by public relations practitioners: technician or problem solver.

 

SPEAKING:

I. Explain and expand on the following:

Products and services are often launched by marketers with a media tour. The company spokesperson or someone hired by the company, an expert or even a celebrity whoever has credibility with the consumers can be employed for the purpose. This spokesperson travels to target cities and spreads the word about a product or service. He is usually booked for T.V, radio shows or newspaper, internet interviews in these cities. Media tours are very successfully employed for book releases. The author travels around the country to promote his book. He may include in his tour events like book reading and autograph signing.

 

II. Arrange short debates on the following questions:

1. What role do personalities play in the creation and reception of communication?

2. How do you usually learn about new products and services?

3. Have you ever bought anything just because you saw an advert for it? Were you pleased with it or not?

 

 

Unit II Mass Media

 






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