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Vocabulary exercises






I. Fill in prepositions:

Public Information Officers (PIOs) are the communications coordinators or

spokepersons ….. certain governmental organizations (i.e. city, county, school, dist- rict, state, government and police/fire departments). They differ ….. public relations departments of private organizations in that marketing plays a more limited role. The primary responsibility of a PIO is to provide information to the media and public as required ….. law and according to the standards of their profession. Many PIOs are former journalists, bringing unique and relevant experience to the position. During crises and emergencies, PIOs are often identified by wearing helmets or vests with the letters " PIO" ….. them.

….. the oldest and largest public information professional organizations is The California Association of Public Information Officials or CAPIO.

Keys: by, among, of, on, from.

 

II. Complete the following sentences using the words from the box:

 

relationships principal public between approach in order to

 

1.The first definition of ….. relations was established by Ivy Lee and Edward Louis Bernays in the early 1900s. 2. According to Edward Bernays, the public relations counsel is the agent working with both modern media of communications and group formations of society ….. provide ideas to the public’s consciousness. 3. Public relations is a strategic communication process that builds mutually beneficial ….. between organizations and their publics. 4. Public relations can also be defined as the practice of managing communication ….. an organization and its publics. 5. An ….. to understanding public relations is to describe what people do. 6. Public relations uses research and ethical communication techniques as its ….. tools.

 

 

Unit I Public Relations

 

III. Write down all possible questions to the following sentence.

Public relations defines and emphasises the responsibility of management to serve the public interest.

 

SPEAKING:

I. Comment upon the following statement. Share opinions.

Public relations is a distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance and co-operation between an organisation and its publics; and helps management to keep informed on and responsive to public opinion.

 

II. Explain when people are in a bad temper.

III. Discuss the following questions:

1. It isn’t always easy for us to keep our tempers when things go wrong. What do you say to let off stream?

2. What are the essential factors that help to mould a person’s character: environment, educational possibilities or cultural standards?

 

TEXT 2






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