Questions to the text. 1. Will the work of PR manager be the same in every organization?

1. Will the work of PR manager be the same in every organization?

2. Who should maintain a website?

3. Should PR manager arrange press and TV interviews for man­agement?

4. Should PR manager provide vehicles for the journalists to at­tend PR exhibition?

5. What should PR manager commission?

6. Who handles PR sponsorships in an organization

7. Who arranges official openings of new offices, plants, etc?

8. Does PR manager monitor the press?

Exercise A. True or false

1. The kind of work made by PR manager differs from one busi­ness to another.

2. PR manager organizes press conferences and arranges press and TV interviews for the management.

3. PR manager programs the Web site of the company.

4. PR manager publishes popular magazines and newspapers.

5. Writing and producing company history and annual report is the task of a PR manager.

6. PR manager commissions forms of corporate identity and house styling.

7. PR manager invents colour schemes for the company.

8. PR manager commissions opinion surveys.

9. PR manager is a civil servant.

Exercise B. Finish the sentences:

1) The type of work carried out by a PR manager and staff will

2) PR manager is responsible for writing and distributing of...

3) PR manager arranges press, radio and...

4) PR manager is responsible for editing and producing of in-house

5) PR manager is responsible for writing and producing printed media such as...

6) PR manager commissions forms of corporate identity and house styling such as...

7) PR manager has to attend meetings of the board of...

8) PR manager is responsible for training of...

Exercise C. Translate into English:

1. Работа специалиста по связям с общественностью отличает­ся в каждой организации.

3. Работа специалиста по связям с общественностью в основ­ном состоит из написания и распространения пресс-релизов, фотографий и других пресс-материалов.

4. Работа специалиста по связям с общественностью включает организацию пресс-конференций, приемов и поддержку веб­сайтов.

5. В обязанности специалиста по связям с общественностью входит редактирование корпоративного журнала, выпуск. (поддержка) стенной газеты и образовательных постеров для школы.

6. Пиар-менеджер занимается спонсорами.

7. Посещение заседаний совета директоров и совещаний руко­водителей отделов производства, маркетинга и продаж явля­ется обязательным для специалиста по связям с обществен­ностью.

8. Заказ опросов общественного мнения является обязанностью специалиста-пиарщика.

9. Специалист по связям с общественностью должен поддержи­вать контакты фирмы с политиками и чиновниками.

10. Специалист по связям с общественностью должен проводить мониторинг прессы.

Exercise D. Discussion:

1. Do you agree with the author that the type of work carried out by a PR manager and staff will differ from one organization to another? Do you think that there should be different names for each different positions? What could be the names in Russian for different type of positions?

2. Do you agree that PR professional should edit in-house mag­azine and wall newspaper among other responsibilities? What should be extra paid duties for PR professional?

3. How PR manager can train PR staff? What would be the ideal type of personality for PR professionals?