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References






Barnes, James A. 1995. " Privatizing Politics: The Pollsters, Strategists, and Media Experts Who Shape Political Campaigns Are Playing an Increasingly Prominent Role in Advocacy Campaigns for Non- political Candidates." National Journal 27(22): 1330-34.

Barnes, James A. 1999. " Gore's Foreign Agent." National Journal 31 (20): 1352.

Bell, Allison. 1998a. " Ad Campaign Boosts Managed Care Industry." National Underwriter (Sept. 28): 26.

Bell, Allison. 1998b. " HMOs, Allies Unite to Sponsor Ad Campaign." National Underwriter (Sept. 14): 4.

Fitzgerald, Nora. 1996. " Pollster Shift: Political Pollsters Are Increasingly Branching Out into the Corporate World." Adweek 17(16): 10-11.

Gilbert, Evelyn. 1994. " How Harry and Louise Prevailed." National Underwriter (Nov. 14): 28.

Jensen, Trevor. 1997. " Clinton Pols Produce Ads for Ameritech." Adweek 38(4): 3.

Milbank, Dana. 1999. " Virtual Politics, Candidates' Consultants Create the Customized Campaign." New Republic (July 5): 22-27.

Mundy, Alicia. 1997. " From Bubba to Fat-Free: The People Who Got Bill Clinton Elected Have Now Taken Up the Cause of Procter and Gamble's Olestra." Media Week 6(7): 22-24.

Novotny, Patrick. 1998. " The World WideWeb and Multimedia in the 1996 Presidential Election." Social Science Computer Review 16 (2): 168-83.

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Silbey, Joel H. 1991.The American Political Nation, 1838-1893. Stanford, CA: Stanford University Press.

Stone, Brad, and Jared Sandberg. 1999. " The War of the Wires, Coming Soon to Your Town: AOL and ATT Fighting Hard to Control Cable Television's Fast Internet Lines." Newsweek 134(5): 57.

Teinowitz, Ira. 1996. " From Politics to Marketing, QRS NewMedia Offers Expertise in Securing Local Television Exposure." Advertising Age 67(47): 24.

Teinowitz, Ira. 1997. " Ad Campaigns Take Hold in Public Policy Lobbying." Advertising Age 68(51): 28.

Teinowitz, Ira. 1999. " D.C. Media Buyers Find Spinning-Off a Winning Ticket: Off-Year Value of Advocacy Advertising Wins Fans Inside the Beltway." Advertising Age 70(8): S 10.

Thomas, Evan, Karen Breslau, Debra Rosenberg, Leslie Kaufman, and Andrew Murr. 1997. Back from the Dead: How Clinton Survived the Republican Revolution. New York: Atlantic Monthly Press.

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~~~~~~~~

By Patrick Novotny

Patrick Novotny is an assistant professor in the Department of Political Science at Georgia Southern University. His teaching and research interests include the history and politics of the media, political parties and elections, and film and popular culture. His book, Where We Live, Work and Play: The Environmental Justice Movement and the Struggle for a New Environmentalism, will be published in July 2000. He is currently working on a history of education and civil rights in Georgia during the early 1940s.

 
 


Source: Harvard International Journal of Press/Politics, Summer2000, Vol. 5 Issue 3, p12, 15p







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