The Mass Media and the Arts

«The medium is the message» - this was Marshall McLuhan’s diagnosis of the psychological and sociological consequences of the mass media. In the sixties his thesis became a slogan. A generation later, McLugan took this analysis a step further. His investigation of the signs of the times describes the birth of a new media landscape. He found that the mass media industries changed the culture, art and behavioral norms of a society by changing the consciousness of the people. Media dependency produces externally controlled human beings who can be shifted around like chessmen on the great chessboard of society.

The manner in which art was transformed by the mass media is worth mentioning here. Pop Art influenced advertising, design and bric-a-brac industry and was therefore returned to the everyday world in the form of seedy, secondhand junk produced by a parasitic mass communication industry. The image of the mass media, of the newspaper, the radio and television, was itself a theme of Pop Art. Pop artists thus developed their own extensive, contemporary iconography. In their paintings and sculptures they show that the media have become an ominous and unavoidable reality which has radically changed our consciousness and our perceptions, our sense of values and our relationship to the world and to ourselves.

Розглянуто на засіданні кафедри ФВС

Протокол № від 2016 р.

Завідувач кафедри _____ проф. К.Л. Сізова

КОМПЛЕКСНА КОНТРОЛЬНА РОБОТА З ДИСЦИПЛІНИ

З ДИСЦИПЛІНИ «Іноземна мова (англійська)»

напрям підготовки 6.020105 Документознавство та інформаційна діяльність, 6.020207 Дизайн, 6.030504 Економіка підприємства, 6.030507 Маркетинг, 6.030508 Фінанси і кредит, 6.030509 Облік і аудит

ВАРІАНТ 16

I. Виберіть синонім.

1. to buy; to save; to need; to recognize; to look for; to store; to consider; to be worth; purpose; degree.

2. level; aim; to want; to purchase; to acknowledge; to cost; to regard; to reserve; to search; to accumulate.

II. Відкрийте дужки і вставте потрібну часову форму (Present Simple або Present Continuous):

1. I... (leave; am leaving) for London tonight.

2. This engineer... (works; is working) at our office.

3. They... (do; are doing) a lot of exercises at home.

4. His mother... (teach; teaches) Geography at school.

5. Listen! They... (speak; are speaking) good English.

6. It often... (snows; is snowing) in November.

7. She is sorry, she..... (doesn’t speak; isn’t speaking) French.

8. We... (have; are having) a party next Sunday. Would you like to come?

9. They.... (listen; are listening) to the radio in the morning.

10. Tom always.... (plays; is playing) tennis on Monday.

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