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Переведите текст на русский язык.
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OK, so you’ve got an exciting new product idea and you want to develop and sell it. The first thing you have to do is __________16 a plan. You need to see if there is a demand for your product, so you should __________17 some research to find out how many people might buy it and who these people are. You also need to __________18 information about similar products already on the market and what price they sell at. Next, you have to __________19 the costs of developing, manufacturing and selling your product. And of course, you mustn’t forget to add in the costs of running your business – office rent, salaries and so on. With this information, you can calculate how much profit you could make. Then if you need help with financing, you can take your plan to a bank. Or you could try to find an equity partner – someone who wants to __________20 in your idea …
6 Прочтите текст презентации об открытии собственного дела и заполните пропуски в тексте (21–25) нужными предлогами. Переведите текст на русский язык.
I find it very hard working with Andy. He just doesn’t communicate __________21 people. He does his own job well enough, but he never talks __________22 what he’s doing or what he’s done. It makes it very difficult to deal __________23 problems. Sometimes I try to discuss problems with him, but he doesn’t respond __________24 my concerns. He leaves everything to me. For example, yesterday, a customer file was missing. I asked him if he’d seen it and he said ‘no’. But then I found it on his desk. And he never apologised __________25 me!
7 Напишите вопросы к ответам (26–30), начиная их с указанных вопросительных слов.
Например:
When did you leave?
We left at 10 p.m.
26 Which ____________________?
I prefer the first option.
27 Who ____________________?
Jane Moorcroft is the CEO of Binhams plc.
28 Where ____________________?
We held the meeting in London last year.
29 Why ____________________?
I’ve decided to resign because of stress.
30 How much ____________________?
The new model costs $144.
8 Вставьте глагольные формы будущего времени в предложения (31–35).
| am planning / flying / |
Например: As you can see from my schedule, I’m going to be out of the office next week.
31 On Saturday, I’m __________ to Dubai for the opening of our new offices there.
32 The opening ceremony __________ at 3 p.m. on Monday.
33 On Tuesday evening, I __________ dinner with the local staff.
34 I __________ meet some of our more important contacts in the city.
35 I __________ to stay for five or six days.
9 Прочтите диалог и выберите нужный глагол в телефонограмме (36–40). Переведите диалог и телефонограмму на русский язык.
Di Hello?
Zoe Hi. This is Zoe. Is Rob there?
Di No – I’m afraid he’s out at the moment.
Zoe Well, can you give him a message? Can you tell him I’m meeting Jay Banks on Wednesday now – not Friday. Rob is preparing a report for the meeting, and I’d like him to fax it to me by Tuesday evening, please.
Di OK, I’ll tell him.
Zoe Oh, and I talked to the agents today. They haven’t received the brochures yet. When did you send them?
Di I’m afraid I don’t know – Rob sent them. I’ll ask him.
| Message for Rob Zoe telephoned / asked 36 about the report for the meeting. She asked if / said that 37 the meeting with Jay Banks would be on Wednesday, not Friday. She asked if / told 38 you could please fax the report to her by Tuesday evening. Also, the agents say they haven’t / hadn’t 39received the brochures yet. Zoe wants to know when you sent / had sent 40 them. |
10 Вставьте фразы (a–f) в диалог (41–46) между двумя хозяевами и клиентом во время бизнес-ланча. Переведите диалог на русский язык.
a) All the best
b) If you don’t mind
c) I really enjoyed it
d) It’s very kind of you
e) Thanks for all your hospitality
f) What do you like doing in your spare time?
Client Of course, I enjoy travelling, but I often have to travel at weekends, and that takes up my spare time.
Host A _____41
Client Well, I enjoy watching sport and I often go to football matches with my two sons.
Host A We have a very good match here tomorrow evening. I could get some tickets if you’d like to go.
Client _____42, but I’m afraid I already have an engagement tomorrow. Perhaps another time.
Host A Yes, of course. Would you like something else to eat? Some cheese or some dessert?
Client No, thanks. Just a coffee, please. It’s been a lovely meal – _____43.
Host B I’m sorry, but I have another meeting at two o’clock. _____44, I’m going to have to leave you.
Client Well, it’s been a pleasure meeting you. _____45.
Host B It’s been a pleasure to welcome you here. I hope we’ll see you again soon.
Client I hope so, too. Goodbye. _____46.
11 Вставьте фразы (a–d) в отрывок из совещания. Переведите диалог на русский язык.
a) Could I just say something?
b) If you’ll just let me finish.
c) Are you saying
d) Sorry to interrupt
A … and the problem with setting a low target is that our sales people won’t have to work very hard to reach it. We have to set a target that will motivate them. So I think …
B Hold on a minute! _____47 that my sales staff need a high target to make them work hard? Because if that’s what you mean, I have to disagree. My department has some of the most hard-working and …
C _____48 , but I don’t think that …
B _____49 My department has some of the most hard-working and competitive sales people in the company, and they don’t need high targets to motivate them to work hard!
C _____50
A What is it, Barry?
B It’s just that I don’t think 8, 000 is a low figure. The market is very difficult at the moment, and I don’t believe we can sell more than that.
12 Прочтите статью и вставьте слова (a–e) в пробелы (51–55). Переведите статью на русский язык.
a) decision-making
b) future
c) crisis
d) events
e) results
| Grocery bears fruit When Alfred Josefsen, Managing Director of Irma, first arrived at the Copenhagen-based grocery chain, the workforce was not happy. Employee motivation was low, and staff members were frequently leaving to go to work for other companies. ‘It was a big _____51, ’ says Mr Josefsen. This year, the company is listed in the 100 Best Workplaces in Europe and wins a special award for best practices in internal communication. Some 93 per cent of the company’s employees believe Irma’s management team is approachable and easy to talk to, and 83 per cent agree that management always informs them about corporate developments. Mr Josefsen describes the process that was needed to get the company from its low point to this position. ‘The first thing that was important was to decentralise the company and put more _____52 back into the hands of store managers, ’ he explains. The idea was to have each store operating like a local grocery, competing with stores around the corner. The new approach brought good _____53 within a remarkably short time. ‘In half a year, the atmosphere in the company was much more positive, ’ says Mr Josefsen. Irma started life in 1886 as a small shop in Copenhagen. Today, it focuses on quality foods. Irma now has more than 1, 700 employees working in 70 supermarkets and administrative offices. Mr Josefsen likes to walk about in the company’s head office, and he also visits the stores themselves to talk to shop assistants and customers. Regular workshops and social _____54 allow staff to come together. At ‘Strategy Days’, hundreds of employees get together for three days to share ideas. Mr Josefsen is frequently present at such events. Another effective way to improve communications has been a short e-mail from Mr Josefsen that goes out regularly to all staff conveying key business messages. ‘I try to be in contact with people so they know that the Managing Director is working hard for the _____55 of the company, ’ he says. ‘You have to be in contact with people if you want to show what you’re doing and that you have direction.’ |
13 Отметьте, какие утверждения правдивые (T), а какие ложные (F).
Before Mr Josefsen became Managing Director …
56 employees enjoyed working for Irma. _____
57 employees didn’t stay very long with the company. _____
Now that Mr Josefsen is Managing Director …
58 managers and staff communicate effectively with each other. _____
59 staff working in different stores rarely meet each other. _____
60 regular e-mails are used to communicate business messages to staff. _____
14 Вы представляете Ассоциацию Бизнес-партнеров Юго-Восточной Азии (South-East Asian Business Associates). Напишите письмо и пригласите доктора наук Владимира Сарковского сделать пленарный доклад на конференции в следующем году. Сарковский написал книгу «Новые пути – Бизнес в 21-м веке» (The New Way – Business in the 21st Century), поэтому Вы считаете, что его доклад будет полезен Вашим коллегам.
Offer to pay all expenses – airfare and accommodation (five-star hotel in Singapore, three nights). Inform Dr Sarkowski about the conference and your organisation. (You can refer to an enclosed brochure giving further details.) Write about 140–180 words.
• Conference title: New Trends in Business
• Dates: 3–4 February
• Place: to be held in Singapore
• Number of delegates expected to attend: 1, 500–2, 000
• SE Asian Business Associates: 5, 000 members, owners and managers of businesses in South-East Asia
| South-East Asian Business Associates Dr Vladimir Sarkowski 927 Stabu Street Riga Latvia Dear … Re: |
ВАРИАНТ 4
1 Прочитайте текст презентации нового товара YP 9000 и переведите на русский
Good morning, everybody. I’m Lars Davidsson and I’m here to show you our latest product: the YP 9000. It’s new, it’s elegant and it’s very high-tech.
Very soon, everybody is going to want one of these!
As you can see, the YP 9000 looks very stylish in its black-and-silver case. It looks like a mobile phone – but it does so much more!
Let me tell you about its special features. You can use it to make phone calls, send and receive e-mails, browse the Internet, play music and video. It also has a digital zoom camera for taking photos. It’s ideal for travelling – you don’t need to carry any other devices. This one has it all.
A big advantage of the YP 9000 is its small size. It’s 22 centimetres long and one centimetre thick. And it weighs just 75 grams. Yet this compact device can give you high-quality sound, full-colour video and excellent text readability. At the same time, the long-lasting batteries give you more than 20 hours of talk time.
The YP 9000 is powered by a fast microprocessor with 64 megabytes of memory. The powerful operating system lets you do several things at the same time, quickly and reliably. It comes with a full range of software, including e-mail, calendar, address book and web browser. What’s more, this amazing device is very competitively priced at just 199 dollars.
I’m sure many of you will want to try it for yourselves, and in a moment I’m going to give you the chance to do just that.
But first – are there any questions?
2 Выберите соответствующий вариант ответа (a, b, c or d) на вопросы (1–5).
1 Lars Davidsson describes what you can use the YP9000 for. Which of these uses is not given?
a) Make phone calls.
b) Browse the Internet.
c) Watch TV programmes.
d) Play music and video.
2 What does Lars Davidsson describe as the ‘big advantage’ of the YP9000?
a) It comes in different colours.
b) It is reliable.
c) It is very small.
d) It is cheap.
3 Lars Davidsson says that the YP9000 is ideal for …
a) people travelling.
b) business people.
c) students.
d) people who want to save energy.
4 Lars Davidsson describes the operating system as …
a) practical.
b) powerful.
c) flexible.
d) well-designed.
5 What does Lars Davidsson say the audience will want to do after asking questions?
a) Look at a video about the YP9000.
b) Study the sales brochure.
c) Try it.
d) Buy it.
3 Вставьте информацию из презентации в таблицу (6–10).
| The YP9000 6 Size: __________ cm long by __________ cm thick 7 Weight: __________ grams 8 Talk time: __________ hours 9 Memory: __________ Mb 10 Price: $__________ |
4 Впишите антонимы к словам в скобках в предложения (11–15). Переведите предложения на русский язык.
11 My manager doesn’t like waiting for things to happen. He’s very [ patient ] _________.
12 You don’t have to wear a suit to the meeting. It’s quite [ formal ] __________.
13 I had some great ideas for the new marketing campaign, but the rest of the team were very [ enthusiastic ] __________.
14 I try to relax before I start a presentation. It’s difficult to speak clearly when you are [ calm ] __________.
15 My colleague isn’t very good at handling conflict in negotiations – that’s one of his [ strengths ] __________.
5 Соедините существительные из двух столбиков и сопоставьте полученные словосочетания с определениями (16–20). Переведите словосочетания на русский язык.
A B
government rate ____________________
labour policy ____________________
tax bureaucracy ____________________
monetary incentive ____________________
inflation force ____________________
16 Annual percentage increase in prices
17 All the people in work or available for work
18 Official rules, regulations and paperwork
19 The control of money in the economy
20 Low rates of tax to encourage new business
6 Сопоставьте прилагательные и определения к ним (21–25). Переведите прилагательные на русский язык.
| inexpensive / long-lasting / reliable / stylish / user-friendly |
21 It’s very easy to use to record and play DVDs. __________
22 You can be sure it will work effectively and without any problems.__________
23 It only costs $60 – which is less than other similar products on the market.
__________
24 You’ll be able to enjoy it for many years. __________
25 It’s fashionable and looks very attractive. __________
7 Выберите правильный вариант (a, b or c) и вставьте в диалог (26–30). Переведите диалог на русский язык.
26 a) I’ll b) I’d c) I
27 a) won’t b) doesn’t c) wouldn’t
28 a) have b) had c) would have
29 a) will b) would c) –
30 a) wasn’t b) won’t c) wouldn’t
A Do you know if the new projector has arrived yet?
B I’m afraid it hasn’t. If it doesn’t come by tomorrow, _____26 call the supplier.
A Thanks. Please tell them I need it urgently by Friday. If it _____27 arrive by then, I won’t be able to give my presentation. It wouldn’t be a problem if we _____28 a spare one, but we haven’t.
B Don’t worry. This is a very reliable supplier. I’m sure they _____29 tell us if there was a problem.
A If it was our old supplier, you _____30 be so confident.
8 Найдите ошибки на каждой строке (31–35) в служебной записке (memo), описывающей график проекта открытия нового ресторана (этапы проекта указаны над служебной запиской). Зачеркните одно неверное слово и впишите правильное на линии рядом со строкой. Переведите служебную записку на русский язык.
Schedule: complete purchase → building work → order equipment → recruit chef → start advertising → opening night
|
As soon |
9 Перепишите предложения, поставив из в страдательный залог.
36 We will hold the conference in Sydney, from 16th to 17th January.
The conference ________________________________________
37 We have invited delegates from all over the world.
Delegates ________________________________________
38 We hired the Renaissance Center in Detroit for the event last year.
The Renaissance Center in Detroit _____________________________________
39 Professor Graham Bell will give the opening speech.
The opening speech ________________________________________
40 We usually send the conference programme to delegates after they have paid their fees.
The conference programme ________________________________________
10 Вставьте в предложения (41–45) фразы (a–e). Переведите предложения на русский язык.
a) How about
b) Right, that’s it, then
c) I can see your point of view
d) Let’s look at it another way
e) A compromise could be
A: I really want to take my holidays in June. That’s when my husband is on holiday.
B: _____41. But company policy says that senior staff have priority, and that’s when your manager will be away.
A: _____42 if you ask Mr Cox to change. He isn’t married.
B: I’m sorry. I asked him before, but he says he has already booked his travel. _____43 to give you one week’s holiday in June and the rest at another time.
A: My husband won’t be very happy with that.
B: OK. _____44. Maybe we can transfer someone from another department to do your job during June.
A: Oh yes! That would be very good!
B: _____45. I’ll see if I can find someone who can transfer.
11 Вставьте фразы (a–e) в пропуски (46–50) в описании новой модели легкового автомобиля.
a) Another advantage is
b) A very useful feature
c) I’d like to tell you about
d) It comes in
e) The seats are made of
46 _____ our new model, the S502.
47 _____ is that you can cut fuel costs by over 60 per cent.
48 _____ the small size, which helps you to park in busy city centres.
49 _____ high-quality leather.
50 _____ a range of exciting new colours.
12. Прочтите текст о компании «Дженерал Электрик». Переведите его на русский язык.
| The man behind GE’s quiet revolution Thirty years ago, Jeffrey Immelt politely advised his high-school basketball coach to be less aggressive with the new players. It worked: the coach’s calmer behaviour helped the team to win more games. It was the first successful strategy from the future chief executive of General Electric, the world’s second largest company by market value. Mr Immelt has brought some of that basketball psychology to the current job. GE’s former leader, Jack Welch, was more typical of the imperial CEOs who have presided over American capitalism for much of its history. Admired by analysts and feared by subordinates, Mr Welch ran GE with an aggression that helped to drive the company’s earnings. But Mr Immelt set about creating a quiet revolution in the company when he replaced Welch in 2001, bringing in a new approach to leadership. Under Mr Welch, GE was a productivity machine – an organisation where cutting costs and building value was the priority.When Mr Immelt took over, GE needed to find a new way to cope with growing Asian competition and increasingly global markets. Mr Immelt changed GE by giving priority to organic growth and marketing superiority. Making the company more global has been a key part of Mr Immelt’s strategy. During his leadership, GE has become a multinational that earns half of its $150bn revenues from outside the country. But Mr Immelt maintains that the US, where GE still employs 160, 000 of its 316, 000 employees, remains the ideal place to manufacture complex equipment such as jet-engine turbines. America, he believes, still produces top professionals. But the bottom line is clear: without the benefit of buying and selling products around the world and employing skilled people from other countries, the 128-year-old company would be smaller than it is today. Mr Immelt set ambitious goals – a 10-percent annual growth in profits and an 8-percent increase in sales growth. Few companies have grown so fast year after year, and none as big as GE. |
13 Отметьте, какие утверждения правдивые (T), а какие ложные (F).
51 Jeffrey Immelt was rude to his basketball coach at school. _____
52 Mr Immelt has a similar management style to Jack Welch. _____
53 Mr Immelt has been the CEO of General Electric since 2001. _____
54 Mr Immelt has made General Electric more global. _____
55 Most of GE’s employees work outside the USA. _____
14 Подберите логичное продолжение для предложений (56–60).
56 Mr Immelt’s approach to leadership is …
a) to make people afraid.
b) to be calm.
c) to be unambitious.
57 Jack Welch’s main policy was …
a) to make the company more global.
b) to compete with companies in Asia.
c) to reduce expenses and make more profit.
58 GE’s total income (at the time of the article) was …
a) $150 billion.
b) $300 billion.
c) $75 billion.
59 Mr Immelt prefers to employ …
a) American professionals.
b) skilled people from outside the USA.
c) the best people, wherever they are from.
60 General Electric …
a) is the biggest company in the world.
b) has grown faster than most other companies.
c) no longer manufactures anything in the USA.
15 В связи с быстрым расширением Ваша компания хочет открыть филиал в новом регионе. Изучите показатели и напишите заключение по этому поводу для руководства компании объемом 180-220 слов, используя формат в рамке.
Резюмируйте статистические данные, порекомендуйте место расположения нового филиала. Переведите свое заключение на русский язык.
Your report should summarise the figures and recommend the location which you think is best.
| Region | Arcadia | Batiku |
| Local economy Inflation rate Local currency | 2.4%, stable strong | 14%, rising devalued 5% in last year |
| Labour force Unemployment rate Skilled workers | 5% high number | 16% not many |
| Government tax incentives | No special rates: all businesses pay 35% tax | Low rate of 8% for new businesses in first three years |
| Executive summary Introduction The company is growing fast and, in order to expand, we need to set up a new subsidiary in a region that offers a stable economy, skilled workers and – if possible – tax incentives. We have looked at two … This report compares the two regions with regard to … Findings Conclusion Recommendation We should … |
ВАРИАНТ 5
1 Прочитайте диалог между Роджером Тремэйном и его начальником, в ходе которого Роджер просит разрешения пройти курс повышения квалификации, и переведите его на русский язык.
Boss Hello, Roger. Come in. Take a seat.
Roger Thanks.
Boss I understand you want to go on a training course?
Roger Yes, that’s right. It’s a sales training course and it was recommended to me by Joanne Barnes, who did the training last year. She said it was excellent. I really want to advance my career in sales and I think that this is the course for me.
Boss Which course are we talking about?
Roger It’s called ‘Selling by objectives’ and it’s run by the Institute of Sales and Marketing in north London. It starts on October the 16th.
Boss I know the course and it’s very good. It’s a two-week course, I believe.
Roger That’s right.
Boss Hmm. October is a very busy month, as you know. I don’t usually give anyone time off during the three months before Christmas. We need you to be at work if we’re going to meet our sales targets.
Roger I know. But if I can improve my selling skills, I’ll be much more effective after the course. I should be able to make up for the time off by increasing sales in November and December.
Boss Hm. Another problem is that we don’t have much money left in the training budget for this year. What are the costs exactly?
Roger The course itself costs £ 1, 900, but I’d also need some expenses, to cover the cost of travel to London and so on.
Boss So with accommodation, we’re probably looking at around £ 2, 500 in total. I’m afraid that’s out of the question.
Roger It doesn’t need to cost that much. My parents live in North London, and I could stay with them, so I won’t need a hotel.
Boss Well, you’ve been with the company for three years and you’ve shown yourself to be enthusiastic and hard-working. So I’m in favour of you doing some further sales training. But I’m afraid I can’t let you go before the end of the year. If you want to do the course in January or February, and if you can keep the costs down to a maximum of £ 2, 000, then I can agree to that.
Roger OK. Thanks very much. I’ll find out if they are running the course again in January or February.
Boss Put the full details of the course and the exact costs in a memo and let me have it by the end of the month. Then I can add it to the budget for next year.
Roger Thanks. I will.
Заполните таблицу данными из диалога.
| 1 Type of course ____________________ 2 Location (town or city) ____________________ 3 Starting date ____________________ 4 Duration of course ____________________ 5 Cost (course only) ____________________ |
3 Отметьте, какие утверждения из диалога верные (T), а какие - ложные (F).
Roger’s manager says that …
6 the course is a good one. _____
7 Roger can take time off to do the course before Christmas. _____
8 there is enough money in the budget to cover costs up to £ 2, 500. _____
9 Roger is a good employee who will benefit from the training. _____
10 Roger should put all the details in writing. _____
4 Впишите нужные слова в пробелы (11–15). Переведите текст на русский язык.
| advertising / launch / market / redundant / share / subsidiary |
Carston has announced that it will close its UK __________11, which employs about 70 staff. Most of the staff will be made __________12. The company spent £ 5 million on __________13 last year to promote its latest product. But the product __________14 was a failure. Competition from other UK companies, such as Fyfield and Brix, has been strong, and Carston has seen its market __________15 decline sharply over the last three years.
5 Впишите нужные глаголы в пробелы (16–20). Переведите текст на русский язык.
| do / get / make / market / set up / take / work |
Erika always wanted to work for herself. After getting a good qualification in art and design, she decided to __________16 her own business making jewellery. Two years later, she is finding it hard to __________17 a living from her business. In fact, she has to __________18 part-time in a shop to earn extra money. Erika makes innovative jewellery that is both high quality and stylish, but she doesn’t have a strong customer base and often finds it difficult to __________19 her work. She needs to __________20 some market research and then to develop an effective marketing strategy.
6 Подберите соответствия слов (21–30) и определений к ним (a–j).
21 complaint _____
22 endorsement _____
23 discount _____
24 investment _____
25 merger _____
26 promotion _____
27 refund _____
28 staff _____
29 turnover _____
30 workload _____
a) When a famous person appears in an advertisement saying how good a product is
b) Money put into a business activity with the aim of making a profit
c) When two or more companies join together to form a larger company
d) A statement made by a customer who is not satisfied with a product or service
e) The amount of work that a person or organisation has to do
f) The people who work for an organisation or company
g) The amount of money a company receives in sales in a particular period of time
h) Special activity to sell a product: for example, advertising
i) Offering something for sale at a lower price than usual
j) Money that is given back to the customer if they are not satisfied with a product
7 Вставьте нужный вариант (a, b or c) в пропуски в статье (31–40). Переведите статью на русский язык.
| Michel Soussaline _____31 in a Paris hospital as a cancer specialist. But at present, he is only working part-time. In his free time, he _____32 his wife to develop a biotech company called Imstar. Mr Soussaline describes the difficulties of setting up a new company in France: ‘We _____33 the necessary investment, but it was impossible. There is much less help for developing companies than in the US.’ Mr Soussaline believes that Imstar _____34 a bigger company by now if it was based in California. Mr de Bé zieux, who heads a lobby group for small businesses in France, says: ‘Between 1965 and 1980, the French economy _____35 twice as fast as the US. Since then, it _____36 the opposite. One of the main explanations is that our small businesses _____37.’ But now there is a new approach to small business in France. In the past year, the government _____38 a series of initiatives to support innovative start-ups. In future, fast-growing companies _____39 extra benefits and _____40 lower rates of tax. |
31 a) works b) worked c) working
32 a) helped b) was helping c) is helping
33 a) look for b) looked for c) will look for
34 a) was b) would be c) have been
35 a) grows b) is growing c) was growing
36 a) was b) will be c) has been
37 a) is not growing b) was not growing c) are not growing
38 a) launches b) has launched c) will launch
39 a) will receive b) have received c) receive
40 a) will be paid b) will pay c) are paying
8. Найдите ошибки на каждой строке (41–45) в электронном письме по поводу совещания в следующий четверг. Зачеркните одно неверное слово и впишите правильное на линии рядом со строкой. Переведите служебную записку на русский язык.
| Subject: Meeting next Thursday
Dear Becky
|
9 Используйте фразы (a–h) для заполнения пропусков (46–53) в диалоге. Переведите диалог на русский язык.
a) I think
b) I agree
c) Perhaps we should
d) I’m not sure I agree
e) how about
f) The next item on the agenda is
g) Yes, that’s right
h) What do you mean
Chair OK, let’s move on. _____46 publicity for our sales conference. Barbara, you’ve prepared something on this.
Barbara Yes. Well, to start with, I’ve prepared a leaflet to send out to the agents. You’ve all received a copy. What do you think?
Ted _____47 it looks good – very colourful!
Beth _____48 highlight the guest speaker’s name a bit more. She’s very well known, and her talk will attract a lot of people.
Barbara _____49 by highlight the name more? I’ve put her name in large letters.
Beth Yes – but _____50 putting it right at the top?
Ted _____51. The title of the conference is more important, isn’t it?
Dora _____52 – the title of the conference must be at the top. But
_____53 with Beth. The name should stand out more.
10 Подберите соответствующий отклик (a–g) к высказываниям (54–60).
54 Would you like to join us for dinner? ______
55 Could you tell me where the restaurant is? ______
56 What do you recommend? ______
57 Can I get you a drink? ______
58 Can I order a taxi to go to your hotel? ______
59 Thanks for showing me round. ______
60 I hope you have a good journey back. ______
a) Thanks. I’ll be in touch soon.
b) The chicken is very good.
c) It was a pleasure.
d) That’s very kind of you. I’d love to.
e) It’s near our office in the High Street.
f) Thanks, but Jack has offered me a lift.
g) Thanks. Just a glass of water, please.
11 Прочтите статью и впишите слова (a–e) в пропуски (61–65). Переведите статью на русский язык.
a) messages
b) newspaper
c) warning
d) information
e) industries
| Message on sensitive e-mails is not getting through When new employees start at Goldman Sachs, one of the first things they are told is that they should not put anything in an e-mail that they wouldn’t want to read in the __________61. Don’t complain about colleagues. Don’t discuss sensitive deals. Don’t say bad things about the competition. If you want to do those things, they are told, use the phone or talk to someone in person. The same __________62 has been repeated across the corporate world for years, but the message never seems to get through. Sensitive e-mails and instant messages continue to turn up in public. It seems that no matter how often they are told, employees continue to see workplace e-mails as casual, private exchanges that no one else will read. The ePolicy Institute, which conducts research and advises companies, recently carried out a survey of 416 companies. The survey showed that only 42 per cent of companies conduct any formal training regarding e-mail usage. Instead, they rely on written policies that are often not read. Simply telling workers to be more careful is not enough. Some companies are now using advanced software that can block potentially embarrassing messages from leaving a corporate system. Proofpoint, an electronic security company, offers software that monitors __________63 as they arrive and depart to detect potentially dangerous words or phrases. Keith Crosley, Director of Market Development for Proofpoint, says heavily regulated __________64, such as financial services and health care, are among his company’s best customers. Kawasaki Motors uses the software to make sure no one leaks its motorcycle designs. The software ensures that personal data such as credit-card numbers and medical histories are encrypted and monitors the disclosure of confidential corporate __________65. ‘Our systems can be trained, ’ Mr Crosley says. ‘You can show it examples – “Here are my new car designs. Here is my internal phone list” – and not let those messages go out.’ The problem is that the software can occasionally block important e-mails that are not sensitive. ‘Customers are not very tolerant of that problem, ’ Mr Crosley says. |
12 Выберите нужный вариант ответа на вопросы по статье (66–70).
66 There are several kinds of sensitive information that shouldn’t be included in e- mails. Which one doesn’t appear in the article?
a) complaints about people you work with
b) trade secrets
c) employees’ names
d) bank-account details
e) credit-card details
67 If they want to discuss sensitive deals, Goldman Sachs employees are told not to …
a) use the phone.
b) use e-mail.
c) talk to a person inside the company.
68 According to an ePolicy survey, most companies …
a) use special software to block sensitive messages.
b) organise training programmes to instruct employees how to use e-mail.
c) send only written instructions about using e-mail.
69 Proofpoint is …
a) a kind of software that monitors e-mails.
b) a company that specialises in electronic security.
c) an institute that advises companies on security.
70 Which word is used in the article to mean the same as ‘sensitive’?
a) casual
b) instant
c) embarrassing
13 Напишите ответ на электронное письмо по поводу Вашей поездки в компанию Вашего клиента в Торонто на будущей неделе (объем 50 слов).
| To: From: Greg Saunders Subject: Your visit next week. Dear … I am attaching a programme for your visit next week. Please let me know if there is anything you would like to add. If you could also tell me your flight number and arrival time, I will arrange for our driver to meet you at Toronto airport and take you to your hotel. We are all looking forward very much to meeting you next week. Best regards Greg |
14 Ваш начальник попросил порекомендовать курсы делового английского языка для сотрудников. Напишите письмо, используя неофициальный стиль, с описанием курса делового английского языка (объем 150 слов). Опишите количество часов, длительность занятий, изученные темы, использованные упражнения и виды деятельности, студентов в группе. Укажите, что понравилось и что было полезного.
Your manager at work has asked if you can recommend your English course to other employees. Write an informal report of 120 to 150 words describing the English course you have just completed. Include this information: number and length of lessons, people in the group, coursebook topics, exercises and activities. Say what you enjoyed most about the course and what you found useful.
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