Приложение 4. Проверка гипотезы о равенстве средних значимостей факторов для разных сегментов потребителей.

ttest HomeRich == HomeMid, unpaired

Two-sample t test with equal variances

------------------------------------------------------------------------------

Variable | Obs Mean Std. Err. Std. Dev. [95% Conf. Interval]

---------+--------------------------------------------------------------------

HomeRich | 20 4.25.2392422 1.069924 3.74926 4.75074

HomeMid | 108 4.148148.1182651 1.229047 3.913701 4.382595

---------+--------------------------------------------------------------------

combined | 128 4.164063.1062615 1.202212 3.95379 4.374335

---------+--------------------------------------------------------------------

diff |.1018519.293676 -.4793242.6830279

------------------------------------------------------------------------------

diff = mean(HomeRich) - mean(HomeMid) t = 0.3468

Ho: diff = 0 degrees of freedom = 126

Ha: diff < 0 Ha: diff! = 0 Ha: diff > 0

Pr(T < t) = 0.6353 Pr(|T| > |t|) = 0.7293 Pr(T > t) = 0.3647

. ttest WorkRich == WorkMid, unpaired

Two-sample t test with equal variances

------------------------------------------------------------------------------

Variable | Obs Mean Std. Err. Std. Dev. [95% Conf. Interval]

---------+--------------------------------------------------------------------

WorkRich | 20 2.6.3656285 1.63514 1.834731 3.365269

WorkMid | 108 2.740741.1536283 1.596552 2.436191 3.045291

---------+--------------------------------------------------------------------

combined | 128 2.71875.1411503 1.596934 2.439439 2.998061

---------+--------------------------------------------------------------------

diff | -.1407407.3900833 -.9127041.6312226

------------------------------------------------------------------------------

diff = mean(WorkRich) - mean(WorkMid) t = -0.3608

Ho: diff = 0 degrees of freedom = 126

Ha: diff < 0 Ha: diff! = 0 Ha: diff > 0

Pr(T < t) = 0.3594 Pr(|T| > |t|) = 0.7189 Pr(T > t) = 0.6406

. ttest PriceRich == PriceMid, unpaired

Two-sample t test with equal variances

------------------------------------------------------------------------------

Variable | Obs Mean Std. Err. Std. Dev. [95% Conf. Interval]

---------+--------------------------------------------------------------------

PriceR~h | 20 3.8.2955815 1.321881 3.181341 4.418659

PriceMid | 108 4.046296.1013787 1.053559 3.845325 4.247268

---------+--------------------------------------------------------------------

combined | 128 4.007813.0970125 1.097571 3.815842 4.199783

---------+--------------------------------------------------------------------

diff | -.2462963.2673435 -.7753613.2827687

------------------------------------------------------------------------------

diff = mean(PriceRich) - mean(PriceMid) t = -0.9213

Ho: diff = 0 degrees of freedom = 126

Ha: diff < 0 Ha: diff! = 0 Ha: diff > 0

Pr(T < t) = 0.1793 Pr(|T| > |t|) = 0.3587 Pr(T > t) = 0.8207

. ttest CleanRich == CleanMid, unpaired

Two-sample t test with equal variances

------------------------------------------------------------------------------

Variable | Obs Mean Std. Err. Std. Dev. [95% Conf. Interval]

---------+--------------------------------------------------------------------

CleanR~h | 20 4.5.2350812 1.051315 4.007969 4.992031

CleanMid | 108 4.574074.0723005.7513689 4.430747 4.717401

---------+--------------------------------------------------------------------

combined | 128 4.5625.0708063.8010819 4.422387 4.702613

---------+--------------------------------------------------------------------

diff | -.0740741.1956702 -.4612997.3131516

------------------------------------------------------------------------------

diff = mean(CleanRich) - mean(CleanMid) t = -0.3786

Ho: diff = 0 degrees of freedom = 126

Ha: diff < 0 Ha: diff! = 0 Ha: diff > 0

Pr(T < t) = 0.3528 Pr(|T| > |t|) = 0.7056 Pr(T > t) = 0.6472

. ttest LookRich == LookMid, unpaired

Two-sample t test with equal variances

------------------------------------------------------------------------------

Variable | Obs Mean Std. Err. Std. Dev. [95% Conf. Interval]

---------+--------------------------------------------------------------------

LookRich | 20 3.1.2039092.9119095 2.673213 3.526787

LookMid | 108 3.25.1213779 1.261397 3.009382 3.490618

---------+--------------------------------------------------------------------

combined | 128 3.226563.1070904 1.21159 3.01465 3.438475

---------+--------------------------------------------------------------------

diff | -.15.2958065 -.7353923.4353923

------------------------------------------------------------------------------

diff = mean(LookRich) - mean(LookMid) t = -0.5071

Ho: diff = 0 degrees of freedom = 126

Ha: diff < 0 Ha: diff! = 0 Ha: diff > 0

Pr(T < t) = 0.3065 Pr(|T| > |t|) = 0.6130 Pr(T > t) = 0.6935

. ttest RecomRich == RecomMid, unpaired

Two-sample t test with equal variances

------------------------------------------------------------------------------

Variable | Obs Mean Std. Err. Std. Dev. [95% Conf. Interval]

---------+--------------------------------------------------------------------

RecomR~h | 20 2.8.2127514.9514532 2.354706 3.245294

RecomMid | 108 2.611111.1225898 1.273991 2.368091 2.854131

---------+--------------------------------------------------------------------

combined | 128 2.640625.1085281 1.227855 2.425868 2.855382

---------+--------------------------------------------------------------------

diff |.1888889.2996111 -.4040326.7818104

------------------------------------------------------------------------------

diff = mean(RecomRich) - mean(RecomMid) t = 0.6304

Ho: diff = 0 degrees of freedom = 126

Ha: diff < 0 Ha: diff! = 0 Ha: diff > 0

Pr(T < t) = 0.7352 Pr(|T| > |t|) = 0.5295 Pr(T > t) = 0.2648

. ttest PackedRich == PackedMid, unpaired

Two-sample t test with equal variances

------------------------------------------------------------------------------

Variable | Obs Mean Std. Err. Std. Dev. [95% Conf. Interval]

---------+--------------------------------------------------------------------

Packed~h | 20 4.3.2625783 1.174286 3.750417 4.849583

Pac~dMid | 108 4.398148.0910876.9466104 4.217578 4.578719

---------+--------------------------------------------------------------------

combined | 128 4.382813.0867169.9810897 4.211215 4.55441

---------+--------------------------------------------------------------------

diff | -.0981481.2396152 -.5723397.3760434

------------------------------------------------------------------------------

diff = mean(PackedRich) - mean(PackedMid) t = -0.4096

Ho: diff = 0 degrees of freedom = 126

Ha: diff < 0 Ha: diff! = 0 Ha: diff > 0

Pr(T < t) = 0.3414 Pr(|T| > |t|) = 0.6828 Pr(T > t) = 0.6586

. ttest PoolRich == PoolMid, unpaired

Two-sample t test with equal variances

------------------------------------------------------------------------------

Variable | Obs Mean Std. Err. Std. Dev. [95% Conf. Interval]

---------+--------------------------------------------------------------------

PoolRich | 20 3.25.3760949 1.681947 2.462824 4.037176

PoolMid | 108 3.462963.1479208 1.537238 3.169727 3.756199

---------+--------------------------------------------------------------------

combined | 128 3.429688.1375061 1.555704 3.157588 3.701787

---------+--------------------------------------------------------------------

diff | -.212963.3797346 -.9644467.5385207

------------------------------------------------------------------------------

diff = mean(PoolRich) - mean(PoolMid) t = -0.5608

Ho: diff = 0 degrees of freedom = 126

Ha: diff < 0 Ha: diff! = 0 Ha: diff > 0

Pr(T < t) = 0.2880 Pr(|T| > |t|) = 0.5759 Pr(T > t) = 0.7120

. ttest SPARich == SPAMid, unpaired

Two-sample t test with equal variances

------------------------------------------------------------------------------

Variable | Obs Mean Std. Err. Std. Dev. [95% Conf. Interval]

---------+--------------------------------------------------------------------

SPARich | 20 3.45.3361939 1.503505 2.746338 4.153662

SPAMid | 108 3.611111.1469862 1.527525 3.319728 3.902494

---------+--------------------------------------------------------------------

combined | 128 3.585938.1342664 1.519051 3.320248 3.851627

---------+--------------------------------------------------------------------

diff | -.1611111.3709731 -.8952559.5730337

------------------------------------------------------------------------------

diff = mean(SPARich) - mean(SPAMid) t = -0.4343

Ho: diff = 0 degrees of freedom = 126

Ha: diff < 0 Ha: diff! = 0 Ha: diff > 0

Pr(T < t) = 0.3324 Pr(|T| > |t|) = 0.6648 Pr(T > t) = 0.6676

. ttest CoachRich == CoachMid, unpaired

Two-sample t test with equal variances

------------------------------------------------------------------------------

Variable | Obs Mean Std. Err. Std. Dev. [95% Conf. Interval]

---------+--------------------------------------------------------------------

CoachR~h | 20 3.95.3118282 1.394538 3.297336 4.602664

CoachMid | 108 4.12037.1239128 1.287739 3.874728 4.366013

---------+--------------------------------------------------------------------

combined | 128 4.09375.1149704 1.300742 3.866244 4.321256

---------+--------------------------------------------------------------------

diff | -.1703704.317534 -.7987608.4580201

------------------------------------------------------------------------------

diff = mean(CoachRich) - mean(CoachMid) t = -0.5365

Ho: diff = 0 degrees of freedom = 126

Ha: diff < 0 Ha: diff! = 0 Ha: diff > 0

Pr(T < t) = 0.2963 Pr(|T| > |t|) = 0.5925 Pr(T > t) = 0.7037

. ttest PoliteRich == PoliteMid, unpaired

Two-sample t test with equal variances

------------------------------------------------------------------------------

Variable | Obs Mean Std. Err. Std. Dev. [95% Conf. Interval]

---------+--------------------------------------------------------------------

Polite~h | 20 4.3.1933091.8645047 3.895399 4.704601

Pol~eMid | 108 4.37037.0878502.9129657 4.196218 4.544523

---------+--------------------------------------------------------------------

combined | 128 4.359375.0797807.9026154 4.201503 4.517247

---------+--------------------------------------------------------------------

diff | -.0703704.2205068 -.5067469.3660061

------------------------------------------------------------------------------

diff = mean(PoliteRich) - mean(PoliteMid) t = -0.3191

Ho: diff = 0 degrees of freedom = 126

Ha: diff < 0 Ha: diff! = 0 Ha: diff > 0

Pr(T < t) = 0.3751 Pr(|T| > |t|) = 0.7502 Pr(T > t) = 0.6249

. ttest HomeMid == HomeLMid, unpaired

Two-sample t test with equal variances

------------------------------------------------------------------------------

Variable | Obs Mean Std. Err. Std. Dev. [95% Conf. Interval]

---------+--------------------------------------------------------------------

HomeMid | 108 4.148148.1182651 1.229047 3.913701 4.382595

HomeLMid | 111 4.540541.0903028.9513988 4.361582 4.719499

---------+--------------------------------------------------------------------

combined | 219 4.347032.0751502 1.112122 4.198918 4.495146

---------+--------------------------------------------------------------------

diff | -.3923924.148287 -.6846596 -.1001252

------------------------------------------------------------------------------

diff = mean(HomeMid) - mean(HomeLMid) t = -2.6462

Ho: diff = 0 degrees of freedom = 217

Ha: diff < 0 Ha: diff! = 0 Ha: diff > 0

Pr(T < t) = 0.0044 Pr(|T| > |t|) = 0.0087 Pr(T > t) = 0.9956

. ttest WorkMid == WorkLMid, unpaired

Two-sample t test with equal variances

------------------------------------------------------------------------------

Variable | Obs Mean Std. Err. Std. Dev. [95% Conf. Interval]

---------+--------------------------------------------------------------------

WorkMid | 108 2.740741.1536283 1.596552 2.436191 3.045291

WorkLMid | 111 2.711712.1516426 1.597654 2.411192 3.012232

---------+--------------------------------------------------------------------

combined | 219 2.726027.1076794 1.59351 2.513801 2.938253

---------+--------------------------------------------------------------------

diff |.029029.2158657 -.3964329.454491

------------------------------------------------------------------------------

diff = mean(WorkMid) - mean(WorkLMid) t = 0.1345

Ho: diff = 0 degrees of freedom = 217

Ha: diff < 0 Ha: diff! = 0 Ha: diff > 0

Pr(T < t) = 0.5534 Pr(|T| > |t|) = 0.8931 Pr(T > t) = 0.4466

. ttest PriceMid == PriceLMid, unpaired

Two-sample t test with equal variances

------------------------------------------------------------------------------

Variable | Obs Mean Std. Err. Std. Dev. [95% Conf. Interval]

---------+--------------------------------------------------------------------

PriceMid | 108 4.046296.1013787 1.053559 3.845325 4.247268

PriceL~d | 111 4.540541.0721539.7601888 4.397548 4.683533

---------+--------------------------------------------------------------------

combined | 219 4.296804.0640256.9474925 4.170615 4.422992

---------+--------------------------------------------------------------------

diff | -.4942442.1238954 -.7384366 -.2500519

------------------------------------------------------------------------------

diff = mean(PriceMid) - mean(PriceLMid) t = -3.9892

Ho: diff = 0 degrees of freedom = 217

Ha: diff < 0 Ha: diff! = 0 Ha: diff > 0

Pr(T < t) = 0.0000 Pr(|T| > |t|) = 0.0001 Pr(T > t) = 1.0000

. ttest CleanMid == CleanLMid, unpaired

Two-sample t test with equal variances

------------------------------------------------------------------------------

Variable | Obs Mean Std. Err. Std. Dev. [95% Conf. Interval]

---------+--------------------------------------------------------------------

CleanMid | 108 4.574074.0723005.7513689 4.430747 4.717401

CleanL~d | 111 4.585586.064589.6804874 4.457585 4.713586

---------+--------------------------------------------------------------------

combined | 219 4.579909.0482945.7146937 4.484725 4.675093

---------+--------------------------------------------------------------------

diff | -.0115115.0968173 -.2023342.1793111

------------------------------------------------------------------------------

diff = mean(CleanMid) - mean(CleanLMid) t = -0.1189

Ho: diff = 0 degrees of freedom = 217

Ha: diff < 0 Ha: diff! = 0 Ha: diff > 0

Pr(T < t) = 0.4527 Pr(|T| > |t|) = 0.9055 Pr(T > t) = 0.5473

. ttest LookMid == LookLMid, unpaired

Two-sample t test with equal variances

------------------------------------------------------------------------------

Variable | Obs Mean Std. Err. Std. Dev. [95% Conf. Interval]

---------+--------------------------------------------------------------------

LookMid | 108 3.25.1213779 1.261397 3.009382 3.490618

LookLMid | 111 3.432432.0901556.949848 3.253765 3.6111

---------+--------------------------------------------------------------------

combined | 219 3.342466.0753853 1.115601 3.193888 3.491043

---------+--------------------------------------------------------------------

diff | -.1824324.1506235 -.4793048.1144399

------------------------------------------------------------------------------

diff = mean(LookMid) - mean(LookLMid) t = -1.2112

Ho: diff = 0 degrees of freedom = 217

Ha: diff < 0 Ha: diff! = 0 Ha: diff > 0

Pr(T < t) = 0.1136 Pr(|T| > |t|) = 0.2271 Pr(T > t) = 0.8864

. ttest RecomMid == RecomLMid, unpaired

Two-sample t test with equal variances

------------------------------------------------------------------------------

Variable | Obs Mean Std. Err. Std. Dev. [95% Conf. Interval]

---------+--------------------------------------------------------------------

RecomMid | 108 2.611111.1225898 1.273991 2.368091 2.854131

RecomL~d | 111 2.720721.1087274 1.145514 2.505249 2.936193

---------+--------------------------------------------------------------------

combined | 219 2.666667.0816992 1.209038 2.505645 2.827688

---------+--------------------------------------------------------------------

diff | -.1096096.1636208 -.4320991.2128799

------------------------------------------------------------------------------

diff = mean(RecomMid) - mean(RecomLMid) t = -0.6699

Ho: diff = 0 degrees of freedom = 217

Ha: diff < 0 Ha: diff! = 0 Ha: diff > 0

Pr(T < t) = 0.2518 Pr(|T| > |t|) = 0.5036 Pr(T > t) = 0.7482

. ttest PackedMid == PackedLMid, unpaired

Two-sample t test with equal variances

------------------------------------------------------------------------------

Variable | Obs Mean Std. Err. Std. Dev. [95% Conf. Interval]

---------+--------------------------------------------------------------------

Pac~dMid | 108 4.398148.0910876.9466104 4.217578 4.578719

Pac~LMid | 111 4.378378.0735817.7752308 4.232557 4.5242

---------+--------------------------------------------------------------------

combined | 219 4.388128.0582532.862068 4.273316 4.502939

---------+--------------------------------------------------------------------

diff |.0197698.1167777 -.210394.2499335

------------------------------------------------------------------------------

diff = mean(PackedMid) - mean(PackedLMid) t = 0.1693

Ho: diff = 0 degrees of freedom = 217

Ha: diff < 0 Ha: diff! = 0 Ha: diff > 0

Pr(T < t) = 0.5671 Pr(|T| > |t|) = 0.8657 Pr(T > t) = 0.4329

. ttest PoolMid == PoolLMid, unpaired

Two-sample t test with equal variances

------------------------------------------------------------------------------

Variable | Obs Mean Std. Err. Std. Dev. [95% Conf. Interval]

---------+--------------------------------------------------------------------

PoolMid | 108 3.462963.1479208 1.537238 3.169727 3.756199

PoolLMid | 111 2.990991.161126 1.697568 2.671677 3.310305

---------+--------------------------------------------------------------------

combined | 219 3.223744.1104142 1.633981 3.006128 3.44136

---------+--------------------------------------------------------------------

diff |.471972.2190264.0402806.9036633

------------------------------------------------------------------------------

diff = mean(PoolMid) - mean(PoolLMid) t = 2.1549

Ho: diff = 0 degrees of freedom = 217

Ha: diff < 0 Ha: diff! = 0 Ha: diff > 0

Pr(T < t) = 0.9839 Pr(|T| > |t|) = 0.0323 Pr(T > t) = 0.0161

. ttest SPAMid == SPALMid, unpaired

Two-sample t test with equal variances

------------------------------------------------------------------------------

Variable | Obs Mean Std. Err. Std. Dev. [95% Conf. Interval]

---------+--------------------------------------------------------------------

SPAMid | 108 3.611111.1469862 1.527525 3.319728 3.902494

SPALMid | 111 3.378378.1492839 1.572803 3.082533 3.674224

---------+--------------------------------------------------------------------

combined | 219 3.493151.1048387 1.551471 3.286523 3.699778

---------+--------------------------------------------------------------------

diff |.2327327.2095851 -.1803503.6458158

------------------------------------------------------------------------------

diff = mean(SPAMid) - mean(SPALMid) t = 1.1104

Ho: diff = 0 degrees of freedom = 217

Ha: diff < 0 Ha: diff! = 0 Ha: diff > 0

Pr(T < t) = 0.8660 Pr(|T| > |t|) = 0.2680 Pr(T > t) = 0.1340

. ttest CoachMid == CoachLMid, unpaired

Two-sample t test with equal variances

------------------------------------------------------------------------------

Variable | Obs Mean Std. Err. Std. Dev. [95% Conf. Interval]

---------+--------------------------------------------------------------------

CoachMid | 108 4.12037.1239128 1.287739 3.874728 4.366013

CoachL~d | 111 4.009009.1148267 1.209775 3.781449 4.236569

---------+--------------------------------------------------------------------

combined | 219 4.063927.0842785 1.247208 3.897822 4.230032

---------+--------------------------------------------------------------------

diff |.1113614.1687916 -.2213195.4440422

------------------------------------------------------------------------------

diff = mean(CoachMid) - mean(CoachLMid) t = 0.6598

Ho: diff = 0 degrees of freedom = 217

Ha: diff < 0 Ha: diff! = 0 Ha: diff > 0

Pr(T < t) = 0.7449 Pr(|T| > |t|) = 0.5101 Pr(T > t) = 0.2551

. ttest PoliteMid == PoliteLMid, unpaired

Two-sample t test with equal variances

------------------------------------------------------------------------------

Variable | Obs Mean Std. Err. Std. Dev. [95% Conf. Interval]

---------+--------------------------------------------------------------------

Pol~eMid | 108 4.37037.0878502.9129657 4.196218 4.544523

Pol~LMid | 111 4.432432.0785011.8270607 4.276862 4.588003

---------+--------------------------------------------------------------------

combined | 219 4.401826.0587241.8690374 4.286087 4.517566

---------+--------------------------------------------------------------------

diff | -.0620621.1176542 -.2939533.1698291

------------------------------------------------------------------------------

diff = mean(PoliteMid) - mean(PoliteLMid) t = -0.5275

Ho: diff = 0 degrees of freedom = 217

Ha: diff < 0 Ha: diff! = 0 Ha: diff > 0

Pr(T < t) = 0.2992 Pr(|T| > |t|) = 0.5984 Pr(T > t) = 0.7008

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