Marketing (ринок збуту)

Marketing includes all the business activities connected with the movement of goods and services from producers to consumers. Sometimes it is called distribution. On the one hand, marketing is made up of such activities as transporting, storing and selling goods and, on the other hand, a series of decisions you make during the process of moving goods from producer to user. Marketing operations include product planning, buying, storage, pricing, promotion, selling, credit, traffic and marketing research.

The ability to recognize early trends is very important. Producers must know why, where, for what purpose the consumers buy. Market research helps the producer to predict what the people will want. And through advertising he attempts to influence the customer to buy. Marketing operations are very expensive. They take up more than half of the customer’s dollar. The trend in the USA has been to high mass consumption. The construction of good shopping centres has made goods available to consumers. It provided a wide range of merchandize and plenty of parking facilities.

Active vocabulary

marketing – продаж, маркетинг

distribution – збут

transporting - транпортування

storing - зберігання

product planning – розробка нових продуктів

pricing – калькуляція цін

promotion – сприяннявпродажу товару, наприклад, за допомогою реклами

traffic - торгівля

marketing research – вивчення ринку збуту

trend – тенденція, загальний напрямок

to predict - передбачати

Comprehension questions

1. What does marketing mean?

2. What activities does marketing consist of?

3. What do marketing operations include?

4. Why is so important for the producer to predict the trends?

5. How was mass consumption possible in the USA?

Vocabulary practice

Choose the necessary word and put it in the sentence ( predict, influence, promote, marketing, trends, distribution, market research, product planning, consumer ).

1. One of the aims of market research is to indicate new... among people.

2. Advertising must... the consumer and make him buy the goods produced.

3. Often marketing is called....

4. In order to sell a new product, a producer has to consider how to... it.

5. The goods of this company are not sold very well, they must think abouy....

6. Sometimes it is difficult to... through advertising.

7. If you want to produce something new, you should start with....

8. A producer wants to... the new trends and then tries to influence them.

9.... includes product development and pricing among other things.

VIII. Translate the dialogue into Ukrainian.